Mukherjee Nagar, Delhi: Many a times, the experts of Obiyan Infotech have noticed that even though people take the help of content marketing and advertising, they cannot deliver the best results. This is because of the mistakes that they are committing. Being a reputed PPC company Delhi, Obiyan Infotech has come forward to highlight the common mistakes in content marketing and how you can avoid them.

Even since the beginning of content marketing, it has been tough to keep track of all the strategies included in your business's marketing campaign. Sometimes, some of the content strategies can hurt your business. This is because, in digital marketing, there is no 'one-size-fits-all' policy. However, if you can spot the common mistakes in content marketing and SEO, you can be relieved to get the best results.

5 common mistakes to avoid in content marketing

Given below is a list of top five content marketing mistakes that you should avoid to get the best results:

Generating short content

Producing and uploading content that cannot produce answers to the queries of the visitors are regarded as shallow. Interestingly, Google prefers long-form content and comprehensive ones that are likely to respond to the questions of the readers. Google does not find it difficult to find a page that does not meet the visitors' requirements. The more the written text on a page, the better rank can the web page enjoy in the google search results page.

Selecting target keywords based on quality vs. relevancy

Another common mistake that most people make is overemphasizing the popular keywords at the expense of popular keywords. When you focus more on the popular keywords, you ignore the meaningful engagement. Initially, you are asked to select those keywords that have received the highest search volume. However, do not stick to this in the long run. Instead of using keywords blindly, analyze the top-ranked ones to understand what your readers are truly looking for.

Disregarding internal link structure

To determine the content for bots and users, internal links are essential. The website's internal link informs users and bots about the pages and those web pages related to the particular keywords. If your site lacks pages with no internal linking, you are losing a lot of traffic. To overcome this issue, the best that you can do is develop the site's keyword mapping.

Disregarding data from other digital tactics

Marketing performance data can be helpful for optimization to achieve better content. Any information about how users are performing to your content is essential for ensuring a website's performance. If you ignore this information, you are leaving no room for improvement of the site.

Avoiding outbound links

Another crucial mistake you should not commit is using outbound links to redirect users to external sites. According to Google, content with outbound links is considered more authentic than those without them. Hence, instead of focusing only on the internal links, you should also cater your content to the outbound links as well.

About Obiyan Infotech

Obiyan Infotech is one of the pioneer digital marketing agencies in Delhi, serving clients with an array of services for more than a decade. The digital marketing experts of Obiyan Infotech have produced political digital marketing campaigns for politicians as well. The experts in Obiyan Infotech understand your requirements and provide the best results according to the need of the business.

Contact

Address: 2nd floor, Chandra House, A1, opposite ICICI Bank. Mukherjee Nagar, New Delhi – 110009

Phone: +91 7044444433/ +91 9999111129

Email: [email protected]

Website: https://www.obiyaninfotech.com/seo-services/