Mukherjee Nagar, Delhi: The ongoing year is on the verge of ending. To end the year on a good note, Obiyan Infotech has announced to start a new crash course on SEO. Since the world has now come to your fingertips, you must take advantage of the present technology to shape your career. The experts of Obiyan Infotech have understood how important it is to build up a foundation. To ensure that all people from various nooks and corners of the world can join this course, they have made it online to help you learn SEO online.

What is SEO?

Search engine optimization, also known as SEO, helps to tweak the elements online to develop a better online presence that is optimized enough to drive more traffic and generate adequate revenue. Also, search engine optimization satisfies the ranking that a business desires to enjoy.

The factors that contribute to improving your rankings are:

The working of Google

Actions that are required to be taken that can benefit your site

The two important categories in which SEO factors can be divided include onsite and offsite. The factors that allow you to control your site are onsite factors. On the other hand, the offsite factors are the ones that are the elements of the other sites and cannot be much influenced. These are more social and based on values.

Onsite factors

The onsite factors that contribute to the search engine optimization of the website are as follows:

Meta data

The meta data of a site includes the description and the title of the respective page. This is what determines Google’s search results. The title of the meta data should not consist of more than 70 characters, the name of the brand, and the title of the page. The description should contain a gist or summary of what the page is about written in two or three sentences.

Additional meta data

In the additional meta data, the image alt text needs special mention. However, several supplementary media have already set up their own meta data. To add value to some specific data, you can use Schema.org.

Links

Both the links from your site to another site and the links from other sites are essential. In short, both the internal and external links matter greatly. This is because these links help Google to locate your page and index everything from your site altogether. But, of course, this can also be accomplished by a sitemap.

Other elements

Other elements that can contribute to developing a better user experience in a site include header tags, italics and bold fonts, standard navigation, etc. The more unique and out-of-the-box design you can create, the more will it stand out. However, make sure that the design is nothing too unusual, making it difficult for the users to navigate.

Offsite factors

The way a site will perform is decided by the links it uses. Every link is attached to a value. This value of the links can be better enhanced by rightly positioning the links and improving the quality of the pages to which these links have been attached. Since links are a vital offsite factor, taking care of them is necessary.

About Obiyan Training

Obiyan Infotech is one of the pioneer digital marketing agencies in Delhi, helping businesses grow exponentially online for quite a long time. When contacting Obiyan Infotech, you can get all the digital marketing services under one roof.

Contact

Address: 2nd floor, Chandra House, A1, opposite ICICI Bank. Mukherjee Nagar, New Delhi – 110009

Phone: +91 7044444433/ +91 9999111129


Email: [email protected]