In the last article we covered the social media marketing for promoting a brand in digital media sphere. Now we would look at how content helps in getting right people to your brand and where all to invest in content marketing.

Let’s say that you have a bouquet of products / services and you got a website developed to promote the same. Like many you paid a lot of importance on design and device optimization but gave very little attention to the content. But this is a cardinal sin which many brands make.

We at Open Jar Communications, a digital marketing company in Pune, have seen a lot of brands who approach us just for content marketing.
Content is the king and will not be dethroned for a long time, period. Be it goggle, with its Panda, Penguin or Hummingbird upgrades, they all showed us that Google is placing most weight on the content which is fresh and making sense to the user who is reading it. Or be it Social sites like facebook, twitter or Instagram, they all promote fresh content and frequently discourages redundant content’s reach.
(read memes, click baits etc)

Being the best digital marketing agency in Pune, we have invested a lot in content and have a team of writers who are passed from the best communication schools in India. They help in every stage of Brand marketing - be it compelling campaign copy ideation, emotion driven hashtags campaigns, website content creation, blog writing, social media updates or more.

In Content creation, always keep the end user in the centre and then develop the content which should make sense to him and also how your brand can leverage the emotional side of it to drive the message home. Our digital marketing services in Pune have delivered a lot of successful communication campaigns and content has been the backbone of all of them.