[LONDON, 05/08/2021] Oro Design, a boutique creative agency that specialises in web design and branding, works with luxury brands that are looking to establish a presence on the Internet. The company offers a complete web development service that includes brand development, online marketing, and everything in between.

The Future of Luxury Goods Is Online
Luxury products need online marketing as much as consumer goods. McKinsey & Company estimated in 2016 that the online sales of personal luxury goods (e.g., branded apparel, jewellery, perfumes, beauty products, and leather products) constituted 8 per cent of global luxury market. That’s equivalent to about €20 billion.
The study predicts that nearly one-fifth of luxury sales or about €74 billion will be online by 2025.
It is easy for any company to make their products available on the Internet, but luxury brands may need to do more than the standard formula of building an e-commerce website where customers can buy goods unaided. In-store experience is a big part of luxury goods shopping. The challenge would be creating an online buying experience that will give customers the same satisfaction as buying the products in-store.

The Goals of E-commerce Websites for Luxury Brands
Oro Design takes on the challenge of designing and building websites for some of the world’s most well-known luxury brands. The agency’s graphic designers and branding experts work closely with clients in creating page layouts and visual elements that evoke the brand’s identity.
As an online marketing agency, Oro Design also takes into account the e-commerce aspect of the websites they build. They aim for marketing impact, but also provide the infrastructure that will enable clients to maximise their websites for online sales generation.

About the company
Oro Design is the luxury branding and creative agency that produced websites and graphics for print materials for companies like Caroline Groves Couture, the Atlas Gallery, Cox & Cox, King’s Road Nail Company and more. The agency’s clients also include Diana Ross, Kirstie Allsopp, jeweller Jon Richard and milliner to royalty Nerida Fraiman.

See more of Oro Design’s clients and services at https://www.orodesign.co.uk/.