Global Optical Brighteners Materials Market was valued US$ 744.60 Mn in 2019 and is expected to reach US$ XX Mn by 2026, at a XX% CAGR of around during a forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.



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Optical brighteners possess superior cleaning properties improves the appearance of paper and fabric by the whitening effect, counteract the yellowness of the fabric, enhance clothes appearance as it is cleaner, fabric softeners, bleaching additive, paper brighteners. Eye and face powders contain optical brightener microspheres that help in brightening dark areas of the skin. All these features offered by optical brighteners are driving the optical brighteners market.

Demand for a variety of skin and sun care applications has also raised the consumption of a variety of optical brighteners. Collapsing paper industry could have a negative influence on the overall development of the market since it has been studied to be a key consumer of optical brighteners. Paper traditionally used for maintaining records has been measurably decrease with the increasing usage of tablets, smartphones, computers, and other smart technologies.

By application, the detergents & soaps segment is leading the market followed by fabric and paper optical brightener market. There has been a significant rise in the consumption of detergents in 2018 by the global household sector, hence manufacturers are increasing brightener applications.
Based on end-user, Textiles & Apparel is expected to grow at the largest CAGR of XX% during the forecast period. The textile industry is one of the well-known consumers of the optical brightener. Consumer products lead the overall market in 2018 and is expected to witness a significant rise in the forecast period.

Region-wise, Asia-Pacific is the largest regional market for optical brighteners because of high demand from China and India, accounts for almost two-thirds of the global market’s at present. Europe and North America are the other important contributors to the market. Europe was the largest market for optical brighteners in 2018 but Asia-Pacific will register the highest growth rate during the period forecast. In Latin America, Middle East & Africa, increasing health awareness and disposal income among the people are propelling the optical brighteners market.