POMPANO BEACH, FL – As part of a national media initiative to focus on “hyper local” news coverage, Paton Marketing (www.patonmarketing.com) , a South Florida-based digital marketing company, has purchased the Palm Beach County production and distribution rights to three national television shows.

The announcement was made jointly by Todd Paton, president/founder of Paton Marketing, and Mark Alfieri, founder/CEO of Brandstar (www.brandstar.com) , a content marketing and production company that has created national shows that air on major networks.

“It has always been our goal to create local editions of our shows that have been successful on a national basis,” said Alfieri. “Todd and his team understand this market and are the perfect choice to take the formula for our award-winning shows and give them a local flavor that features individuals, businesses, and issues.

“We will continue to produce these shows for a national audience and look forward to collaborating with Paton Marketing to produce locally relevant content.”

Paton Marketing merged with Brandstar three years ago and is familiar with these shows, making it the ideal partner to bring a local flavor to these shows in Palm Beach County.

“We’re thrilled to be able to bring these informative and educational shows to Palm Beach County,” said Paton. “Today, people are seeking local information from newspapers, magazines, and television. We look forward to joining them in providing quality content.

“The new format will also give local companies dynamic marketing avenues to promote products and services.”

The following shows will be airing with a local orientation in the coming months:

Airing on Fox Business and Bloomberg TV, Inside the Blueprint is a fast-paced series that takes a sweeping look at innovations in commercial construction and the design space, chronicling ideas and products that impact how we live, work, and play. ITB is aimed at a B2B audience and focuses on exciting innovations in the hospitality, healthcare, and education fields.

Designing Spaces is an award-winning home improvement show that travels the country to remodel, redecorate, and redesign the spaces we call home. For 15 years, the show has featured innovative decorating ideas, do-it-yourself projects, and step-by-step transformations that inspire women everywhere to provide home improvement challenges, decorating dilemmas, and mortgage tips.

The Balancing Act, currently celebrating its 20th anniversary on Lifetime, is the longest-running syndicated program on this network. It is a daily morning show that brings valuable information for today’s on-the-go, modern woman. Energetic co-hosts Olga Villarverde and Julie Moran jump-start the day with segments featuring expert guests discussing recipes, style make-overs, vacations, parenting tips, and health and wealth news.

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