This task-based, hands-on search engine optimisation course introduces principles and trends before laying out a day-by-day method for creating, maintaining, and evaluating a successful SEO campaign. It's the ideal answer for busy marketers, company owners, and others whose jobs require increasing Website visitors, with tools you can download and case studies to demonstrate central themes.

Our SEO Training Courses are tailored to your specific needs and will assist you in achieving your online objectives. After just a few personal hands-on coaching from our expert SEO specialists, you'll master Search Engine Optimisation strategies for developing top-ranking websites at each of our SEO Training Workshops. To see our SEO Course Outline, go to our training courses.

SEO modules

What is SEO?
SEO is a set of strategies and practices to optimise the appearance and placement of web pages in organic search results. Because organic search is the very common way for people to find and access online material, having a strong SEO plan is critical for increasing the quality and quantity of visitors to your website.

Why does SEO matter?
The search engine has concluded that the unpaid listings on a search engine results page (SERP) are the most relevant to the user's inquiry. Advertisements (also known as PPC or pay-per-click ads) occupy a large section of many SERPs. Organic search results differ from paid search results in that they are ranked according to the search engine's organic ranking algorithms rather than by advertising bids.

How does SEO work?
Search engines like Google and Bing utilise crawlers, also known as bots or spiders, to collect data on all the content they can find on the internet. The crawler begins on a well-known internet page and proceeds to additional pages via internal and external links.

What is on-page SEO?
On-page SEO is the practice of optimising website pages for specific keywords to increase search visibility and traffic (or on-site SEO). It entails matching keywords to page elements, including title tags, headers, content, and internal links.

What is off-page SEO?
All of the operations performed away from your website to improve the rating of a page with search engines are referred to as "off-page SEO."
Many people equate off-page SEO with link development, but it encompasses much more. Off-page SEO includes a variety of operations that do not result in a normal link on other websites.

What is a site audit?

A site audit is a method of assessing a website's search engine friendliness in many categories. Consider it a thorough review of the site's overall performance. An audit identifies prioritising strategies and technological areas for better SEO positioning. It seeks problems preventing a website from showing in search engine results pages (SERPs).

Keyword analysis and generation

The only way to analyse what your competitors are putting into search engines is to do keyword research. The process of determining the words that target clients use while looking for your products, services, and content is known as keyword research. The next step is to evaluate, compare, and prioritise the best keyword prospects for your website.

Search for Voice
Google moves closer to its goal of transforming voice search into "an ultimate mobile assistant that assists you with your daily life so you can focus on the things that matter" as voice search progresses from speech recognition to voice understanding. If you haven't previously included voice search optimisation in your SEO plan, we are here to assist you.

Image SEO
Image SEO is the practice of enhancing the visibility and ranks of your content in Google and other search engines by optimising the photos on your website to be simple for search engines to "read" and locate. Image SEO considers image kind, size, and load speed and how you use and optimise alt text and keywords in image file names.

Tracking and Analysis with Google Analytics and Search Console
SEO analytics is the act of gathering, measuring, and analysing marketing data to increase organic traffic to your website. It is extremely beneficial since it helps you see areas for development, obtain a better grasp of your website's statistics, and ultimately optimise the return on your SEO efforts.

Marketing Analysis

Why Does Analysis Matter?

A successful organisation uses data to identify its proper market position and integrates analytics across several departments. The data assists us in putting all parts of our business into an understandable format and making decisions. It is immensely reflective in determining its health, revenue models, and future development prospects.

KPI's
Any marketing team's fundamental function is search engine optimisation. Our marketing teams utilise SEO KPIs to assess the success of their website in organic search results. Teams must evaluate SEO KPIs and follow improvements month after month to truly understand their search marketing effectiveness.

Competitive analysis
Our SEO team helps you identify your product's distinctive value proposition and what sets it apart from the competition, which helps to guide future marketing efforts.
It's a technique that entails investigating significant competitors to learn about their goods, sales, and marketing strategies.



Skills
SEO auditing
Keywords Planning
Google Analytics
Google Keywords Planner
Google Search Console
Backlinking
Content Marketing

Career
Business Marketing Consultant
Content Marketer
SEO Manager