The automotive infotainment system is the integration of navigation and entertainment system that allows these systems for accessing the audio controls and displays of the vehicle. This allows navigation for interrupting the entertainment system and communicating important driver information such as directions or traffic information. Government rules and regulation are playing a major role in the growth of the automotive infotainment system; for instance, it is mandatory for all new cars sold in the European Union (EU) to be fitted with the eCall technology. Further, the European Parliament in 2019, mandated speed limiters in all the new cars that will use GPS data and possibly traffic sign recognition for determining the speed limit of a road and then limit engine power to match that speed. Moreover, various companies are involved in the development of novel technology for the infotainment system. For instance, in December 2018, LG Electronics collaborated with Audioburst for building next cutting-edge in-car infotainment systems for leading automakers.

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The global automotive infotainment system market is further analyzed on the basis of geographical regions, including North America, Europe, Asia-Pacific, and Rest of the World. Asia-Pacific is estimated to exhibit significant growth in the global automotive infotainment system market in 2018. The region is considered as a major consumer of automotive with China being the largest consumer of automotive across the globe. Moreover, there are several American and European companies such as Audi, Tesla, and BMW, that have set-up their manufacturing units in India and China due to affordable infrastructure at lower prices in the region. For instance, the electric car manufacturer Tesla had decided to build a manufacturing unit in Shanghai in October 2017. Therefore, the stronger base of automotive consumers coupled with rising urbanization has propelled the adoption rate of automotive infotainment systems in Asia-Pacific. Furthermore, Europe is projected to contribute significantly in the global automotive infotainment system market during the forecast period. The automotive manufacturing industry in the region is growing exuberantly; with UK, Germany, and Norway being the major counties in the region. Moreover, a transition towards electric car has been seen in the region, which is anticipated to drive the market growth in Europe in near future.

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Global Automotive Infotainment System Market Segmentation

By Installation Type

Original Equipment Manufacturer (OEM)

Aftermarket

By Product Type

Navigation System

Display Unit

Audio System

Others (E-call Services)

By Vehicle Type

Commercial Vehicle

Passenger Cars

By Connectivity

Bluetooth

Wi-Fi

Others (NFC)

Regional Analysis

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe

Asia-Pacific

China

Japan

India

Rest of Asia-Pacific

Rest of the World

Company Profiles

Alpine Electronics, Inc.

Aptiv PLC

Blaupunkt GmbH

Bose Corp.

Clarion Co., Ltd.

Continental AG

DENSO Corp.

Fujitsu Group

Garmin Ltd.

Harman International Industries, Inc.

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