Customer Experience Management (CEM) market is expected to register significant growth over the forecast period. CEM focuses on creating a differentiated experience at various touchpoints that the customer chooses to interact with the company. The growing traction of cloud-based customer experience management among various companies has surged the growth of customer experience management market.
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The key factor propelling the growth of the CEM market is the increasing focus of various organizations to retain their customers by providing enhanced customer experience across various channels. Customer experience management enables the organizations to strengthen brand presence, increase customer loyalty and reduce customer churn, thus, resulting in the market growth of the market.
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Global Customer Experience Management Market Segmentation
By Deployment
On-Premise Deployment
On-Demand Deployment
By End-User
Telecom & IT
Energy and utilities
Manufacturing
Healthcare
BFSI
Other (Retail)
REGIONAL ANALYSIS
North America
US
Canada
Europe
UK
Germany
Italy
Spain
France
Rest of Europe
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
Rest of the World
COMPANY PROFILES
Adobe System, Inc.
Avaya, Inc.
CA Technologies, Inc.
Clarabridge, Inc.
Freshworks, Inc.
Genesys Telecommunications Laboratories, Inc.
IBM Corp.
Medallia, Inc.
NICE Systems, Inc.
Nokia Corp.
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