The web content management market is expected to grow at a CAGR of 21.01 % during 2017-2022. The software system, comprising a set of tools that provide organizations with a way to manage digital information on website is called Web content management (WCM). Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A WCM system provides large small and medium enterprises with a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A WCM system can be deployed based on on-premises or cloud, cloud-based platform does not provide customization options to organizations, where an on-premises solution provides business enterprises with an option to manage data security, content, and flexibility. Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image.
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With an increasing number of people consuming web content from a variety of sources, such as through blogs and discussion forums and social media, users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards, but are also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.
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Global Web content management Market segmentation
By solution
Digital marketing management
Web experience management
Digital asset management integration
Content analytics
Mobile and social web content management
Web creation and edit tools
Others (erp and crm integration)
By deployment type
Cloud
On-premises
By industrial vertical
Retail and consumer goods
Education
Healthcare
Travel and hospitality
Banking, financial services, and insurance
Government
High-tech and telecom
Media and entertainment
Others
Competitive landscape
Key strategies
Key company analysis
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Company profiles
Acquia
Introduction
Acquia product portfolio
Acquia recent activities
Adobe corporation
Introduction
Adobe corporation product portfolio
Adobe corporation recent activities
Clickability
Introduction
Clickability product portfolio
Clickability recent activities
Day software
Introduction
Day software product portfolio
Day software recent activities
Ektron
Introduction
Ektron product portfolio
Ektron recent activities
Emc corporation
Introduction
Emc corporation product portfolio
Emc corporation recent activities
Episerver
Introduction
Episerver product portfolio
Episerver recent activities
Everteam
Introduction
Everteam product portfolio
Everteam recent activities
Fatwire software
Introduction
Fatwire software product portfolio
Fatwire software recent activities
Ibm corporation
Introduction
Ibm corporation product portfolio
Ibm corporation recent activities
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