Bharat Book Bureau Provides the Trending Market Research Report on “Global Social Media Analytics Market - By Component {Software and Services (Professional Services, Managed Services)}; By Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management, Fraud Detection, Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management and Customer Behavioral Analysis); By Analytics Type (Predictive Analytics, Prescriptive Analytics and Diagnostic & Descriptive Analytics); By Organization Size (Large Enterprises and Small & Medium Enterprises); By Deployment (On-premises, Cloud and On-demand); By End-users (Healthcare & Life Sciences, Retail & E-commerce, Travel & Hospitality, IT & Telecom, Media & Entertainment and Retail); and Region - Analysis of Market Size, Shares & Trends for 2016-2019 and Forecasts to 2030”under Media & Technology Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

Market Overview
Global Social Media Analytics Market is anticipated to exceed USD 14,565 million by 2030 from USD 3,446 million in 2019 at a CAGR of 30.84% throughout the forecast period i.e. 2020-2030. The market is anticipated to grow on the back of rising focus on the market and competitive intelligence. Moreover, rising digital technologies and online shopping have motivated industries to implement social media analytics solutions to comprehend the requirements and demand of end-users and the scalability of their product and service. Unestablished proficiency, heavy lifting, and absence of vision are the challenges for the market.

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Global Social Media Analytics Market: Segments

The Risk Management segment to grow with the fastest CAGR of xx% during 2020-2030

Global social media analytics market is segmented by Application into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management, Fraud Detection, Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management and Customer Behavioral Analysis. Among these, the risk management segment is estimated to hold the largest market share of xx% in 2019, owing to the capability of analytics tools to abstract and scrutinize information from multiple data bases, which offers prospects for the identification and alleviation of falsified happenings.

Global Social Media Analytics Market: Market Dynamics

Driver: Rising Focus on the Market and Competitive Intelligence

Global rivalry continues to disturb the profit boundaries, and organizations are repetitively on the search for solutions to moderate their spending. Organizations must assimilate the demographic, competitive, and business data, along with the customer’s information, to discover the particulars to leave behind their rivals. Industries are trying to emphasize on examining the deals and different markets to recognize the gaps. Customers nowadays have turned out to be brand conscious.

Restraint: Complications in the Analytical Workflow

Any systematic workflow comprises of numerous crucial steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data. The data obtained from various social media sites is unstructured and require additional functionalities to structure it and improve the insights. This is because data is obtained in terms of comments, social listening, and debate opinions. Social media analytics is still in the nascent phase and organizations are trying to create a robust single platform to extract, transform, load, evaluate, and analyze social media data. Analysts have to integrate huge amounts of social media data from various social platforms and create efficient models to generate expected outcomes.

Global Social Media Analytics Market: Regions

North America to surge at the highest CAGR of xx% during 2020-2030

Region-wise, the market for social media analytics across the globe is segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. Among these, North America is witnessed to constitute xx% of the total market share in the year 2019. The region is turning out to be a new hotspot in the social media analytics market, owing to increasing spending in the progression of digitalization across possible economies. North America is the most substantial profit supplier to the worldwide social media analytics market. The region is observing substantial progresses in the social media analytics market. In North America, the excessive growth rate can be accredited to the raising utility of the huge statistics technology, mounting amount of data across verticals, and increasing spending by industries in real-time analytics.

Global Social Media Analytics Market: Key Players
• Oracle

Company Overview
Business Strategy
Key Product Offerings
Financial Performance
Key Performance Indicators
Risk Analysis
Recent Development
Regional Presence
SWOT Analysis
• Prudence Analytics and Software Solutions
• IBM
• Brand Watch
• Salesforce
• Sprout Social
• SAS Institute
• Net Base Solutions
• Sendible
• Meltwater

The market report on global social media analytics also contains the following in-depth analysis:
• Social Media Analytics Market Segments:
By Component
Software
Services
Professional Services
Managed Service

By Application
Sales & Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management
Fraud Detection
Customer Segmentation & Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis

By Analytics Type
Predictive Analytics
Prescriptive Analytics
Diagnostic & Descriptive Analytics

By Organization Size
Large Enterprises
Small & Medium Enterprises

By Deployment
On-premises
Cloud
On-demand

By End-users
Healthcare & Life Sciences
Retail & E-commerce
Travel & Hospitality
IT & Telecom
Media & Entertainment
Retail

By Region
North America
Latin America
Europe
Middle East & Africa
Asia Pacific

• Social Media Analytics Market Dynamics
• Social Media Analytics Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value Chain of the Market

Market Drivers and Restraints

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