Meticulous Research® projects that the global nutricosmetics market will grow to $12.61 billion by 2031, at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031. This expansion is fueled by rising consumer awareness of nutritional deficiencies, a shift towards natural health and beauty products, the growing cosmetics industry, and an aging global population. However, the market’s growth may face challenges from market saturation in nutraceuticals & cosmetics and stringent regulatory landscapes.

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Key Market Drivers and Challenges
The nutricosmetics market is experiencing strong momentum, driven by several factors:
• Increasing Consumer Awareness: As consumers become more aware of the importance of addressing nutritional deficiencies, they are turning to nutricosmetics as a holistic solution for health and beauty.

• Preference for Natural Alternatives: A growing number of consumers are seeking natural, non-invasive alternatives to traditional beauty products, further boosting the demand for nutricosmetics.

• Aging Population: As the global population ages, there is an increasing demand for products that support skin care, hair care, and overall wellness.

• Expanding Cosmetics Industry: The integration of nutrition and beauty in product formulations is becoming a trend in the cosmetics sector, supporting the growth of nutricosmetics.

Despite these positive drivers, the market faces challenges such as limited consumer awareness about the specific benefits of nutricosmetics and stringent regulations in different regions. Industry stakeholders are investing in consumer education and focusing on innovative product launches to bridge these gaps and tap into the growing demand for functional beverages and dietary supplements.

Key Trends Shaping the Nutricosmetics Market
The rising awareness of health and wellness continues to shape the future of the nutricosmetics industry. This trend is not only influencing consumer preferences but also guiding product innovation, as brands increasingly emphasize holistic health benefits in their marketing strategies.

Market Segmentation and Insights
The global nutricosmetics market is segmented by product type, form, distribution channels, and geography. Key findings include:

Product Type:
• Skincare: The skincare segment is expected to lead the market, accounting for 46.7% of the global nutricosmetics market in 2024. The growing geriatric population, heightened awareness of skin health, and increasing prevalence of issues such as acne, wrinkles, and tanning are key contributors to this segment’s dominance.

• Hair Care: Hair care is forecasted to achieve the highest CAGR during the forecast period, driven by consumer demand for products that support healthy hair growth and address scalp issues.

Form:
• Powder Form: Powder-based nutricosmetics are projected to hold the largest market share in 2024, offering versatility in formulation and consumption.

• Tablets: The tablet segment is expected to register the highest growth rate, with consumers favoring this format due to its portability, extended shelf life, and standardized dosing.

Distribution Channels:
• Supermarkets & Hypermarkets: Representing the largest distribution channel, supermarkets and hypermarkets are forecasted to hold a 39% share of the market in 2024. The accessibility and variety of products offered in these stores, coupled with consumers’ preference for an enhanced shopping experience, are key factors driving this segment.

Geographic Outlook
Geographically, the Asia-Pacific region is expected to dominate the market, capturing 43.9% of the global share in 2024 and estimated to be valued at $3.40 billion. The region’s significant market share is attributed to:
• The high consumption of dietary supplements
• Increased demand for functional foods and beverages
• Strong awareness of nutricosmetics in countries like Japan and China
Following Asia-Pacific, North America and Europe are also key markets, driven by growing health-conscious consumers and the rising popularity of natural and beauty-enhancing products in these regions.

Competitive Landscape
The global nutricosmetics market is characterized by moderate competition, with numerous key players operating at global, regional, and local levels. Some of the leading companies profiled in the market include:
• Amway Corporation (U.S.)
• Shiseido Company, Limited (Japan)
• Koninklijke DSM N.V. (Netherlands)
• Nestlé S.A. (Switzerland)
• Suntory Beverage & Food Ltd. (Japan)
• LycoRed Ltd. (Israel)
• Lonza Group Ltd. (Switzerland)
• BASF SE (Germany)
• Herbalife Nutrition Ltd. (U.S.)
• Beiersdorf AG (Germany)
• Otsuka Holdings Co. Ltd. (Japan)
• Sappe Public Company Limited (Thailand)
These key players are driving innovation within the industry by developing new products and increasing their focus on consumer education to address low awareness levels about nutricosmetics.

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