Meticulous Research®, a globally recognized leader in market research and consulting, has released a new and detailed research report titled “Vitamin D Market by Analog (Vitamin D3, Vitamin D2), Source (Plant-sourced, Animal-sourced), Form (Dry, Liquid), Application (Pharmaceuticals, Food & Beverages, Feed & Pet Food, Personal Care)—Global Forecast to 2030.” According to the latest report, the global vitamin D market is expected to reach an estimated value of $2.43 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2024 to 2030.

The vitamin D market's robust growth is primarily driven by several key factors. The growing demand for vitamins to enhance and fortify various food & beverage products, pharmaceuticals, feed & pet food, and personal care items, as well as the rising prevalence of vitamin D deficiency worldwide, are key drivers expected to propel market growth. The report also highlights the growing health and wellness trend, coupled with a surge in demand for dietary supplements, as further factors contributing to the sector's positive outlook.

However, regulatory challenges regarding the fortification of food and feed products could pose some constraints on the market's overall growth during the forecast period.

Market Segmentation and Key Growth Drivers
The global vitamin D market has been thoroughly analyzed based on four key segments: analog (vitamin D2 and vitamin D3), source (plant-based and animal-based), form (liquid and dry), and application (pharmaceuticals, food & beverages, feed & pet food, and personal care). The report also offers an in-depth evaluation of competitive dynamics and a comprehensive regional analysis, exploring market conditions at both the global and country levels.

By Analog: Vitamin D3 Segment to Dominate
In 2024, the vitamin D3 segment is anticipated to dominate the vitamin D market, accounting for the largest share. This dominance can be attributed to increasing awareness of vitamin D3's numerous health benefits, especially in relation to its application in treating rheumatoid arthritis and other bone-related disorders. Vitamin D3’s essential role in calcium absorption and bone health makes it a vital ingredient in pharmaceutical formulations, which is further spurring demand across several industries.

With its widespread use in dietary supplements, food fortification, and skincare products, vitamin D3 is expected to remain a critical component in promoting overall health and well-being, which will continue to bolster its market leadership.

By Source: Plant-sourced Segment to See Accelerated Growth
The plant-sourced vitamin D segment is forecasted to witness the highest growth rate throughout the projection period of 2024–2030. This surge is largely driven by increasing consumer preferences for plant-based alternatives, a rise in the global vegan population, and growing intolerance toward animal-derived ingredients. Additionally, the easier availability of plant-based raw materials and comparatively lower production costs for plant-sourced vitamin D are expected to attract significant attention from manufacturers.

The trend toward sustainability and natural product sourcing has led to an expansion in the plant-based vitamin D market, offering opportunities for innovation and the development of new product lines, especially in the dietary supplements and food fortification sectors.

By Form: Dry Form Segment to Hold Largest Market Share
In 2024, the dry form segment is predicted to maintain its lead in the vitamin D market, commanding the largest share. The popularity of the dry form of vitamin D is attributed to its stability, extended shelf life, and ease of transportation and storage. These attributes make the dry form an ideal choice for manufacturers of supplements, pharmaceuticals, and fortified foods.

Moreover, the demand for powdered and capsule forms of vitamin D continues to rise, especially as consumer preferences shift toward products with high solubility and easy incorporation into daily routines. As the trend for on-the-go health supplements grows, the versatility of dry-form vitamin D will further cement its position as the preferred choice among manufacturers and consumers alike.

By Application: Food & Beverages Segment to Experience Strongest Growth
The food & beverages application segment is expected to register the highest CAGR over the forecast period, driven by increasing consumer awareness of the health benefits associated with vitamin D. The rising demand for fortified foods and beverages, particularly in regions with high rates of vitamin D deficiency, is propelling the growth of this segment. As consumers become more health-conscious and seek preventive healthcare solutions through fortified diets, the food & beverages segment is likely to see substantial expansion.

Additionally, the growing health and wellness trend, coupled with government initiatives to combat vitamin D deficiency, particularly in countries across Asia-Pacific, Europe, and North America, is expected to further fuel demand for vitamin D-enriched products.

Geographic Outlook: Asia-Pacific to Lead the Global Vitamin D Market
From a regional perspective, Asia-Pacific is forecasted to account for the largest share of the vitamin D market in 2024, supported by various factors such as the presence of leading manufacturers, easy access to raw materials, and growing demand for functional food ingredients. Countries within this region, such as China, India, and Malaysia, are experiencing rising incidences of vitamin D deficiency, driven by factors like urbanization, limited sun exposure, and increasing cases of chronic diseases.

In Malaysia, for example, vitamin D deficiency is particularly prevalent due to the high incidence of non-communicable diseases, including diabetes and cardiovascular issues. The National Health Survey of Malaysia highlighted that over 18% of the population suffers from diabetes mellitus, while nearly 43.3% of people aged 65–69 were found to have elevated blood glucose levels in 2019. As a result, government-led initiatives and healthcare campaigns aimed at addressing these deficiencies are expected to spur the demand for vitamin D-enriched products in the region.

Additionally, growing disposable incomes, coupled with rising consumer awareness of the importance of vitamins in preventive healthcare, are contributing to the increased demand for vitamin D across Asia-Pacific. The market is further bolstered by ongoing research and development activities, leading to the launch of innovative fortified foods and supplements to meet the region’s growing demand for health-conscious products.

Key Players in the Global Vitamin D Market
The global vitamin D market is highly competitive, with several prominent companies striving to capture market share through strategic partnerships, product launches, and advancements in research and development. Some of the leading players operating in the vitamin D market include:

BASF SE (Germany)
Dishman Carbogen Amcis Ltd (India)
Divi’s Laboratories Ltd. (India)
Fermenta Biotech Limited (India)
Koninklijke DSM N.V. (Netherlands)
Lycored Corp. (Israel)
NewGen Pharma Inc. (U.S.)
Synthesia a.s. (Czech Republic)
Taizhou Hisound Pharmaceutical Co., Ltd. (China)
Zhejiang Garden Biochemical High-tech Co., LTD (China)
Zhejiang Medicine Co., Ltd. (China)
These companies are focusing on expanding their product portfolios, improving manufacturing processes, and establishing a stronger presence in emerging markets to capitalize on the growing demand for vitamin D across various sectors.

Future Outlook: Opportunities for Growth and Innovation
As the vitamin D market continues to evolve, key opportunities for growth lie in expanding applications across pharmaceuticals, food & beverages, personal care, and animal nutrition. The growing prevalence of chronic diseases, coupled with increasing health awareness, is expected to drive innovation in fortified products and supplements. Additionally, the rising trend toward plant-based and vegan alternatives presents a significant opportunity for manufacturers to cater to a diverse consumer base seeking sustainable, natural, and health-focused products.

With ongoing developments in product formulations, government-backed initiatives to reduce vitamin D deficiencies, and heightened consumer interest in preventive healthcare, the global vitamin D market is well-positioned for steady growth through 2030.

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