Polycom (now known as Poly and a part of Plantronics) is an American multinational corporation that develops video, voice, and content collaboration and communication technology. The company has been focussing on a number of fast-growing markets in these industry segments for its medium to long term growth.


Polycom operates in markets such as 360-degree camera market (growing at 27.1% CAGR), Video Streaming Software market (18.5% CAGR), Hosted PBX market (14.9% CAGR), and High-speed Camera market (11% CAGR).


Apart from these, Polycom also operates in markets such as Managed Services Market (market size $225 Bn in 2020, growing at 7% CAGR), and Cloud Managed Services Market (market size $62 Bn in 2020, growing at 13% CAGR).


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Strategies implemented by Polycom for growth in Web Real-Time Communication Market


Polycom is one of the leading providers of video, voice, and content solutions to WebRTC customers. The key strategy of the company is to offer innovative human collaboration solutions with better customer experience.


The company is focused on organic growth strategies, such as new product development and enhancement, to offer innovative solutions that cater to the wide-ranging needs of customers. For instance, in September 2016, for large and small enterprises, the company launched the next generation Skype Room Systems solution.


Polycom also focuses on inorganic growth strategies, such as collaboration and partnership, to enhance its position in the WebRTC market. For instance, in March 2016, the company collaborated with Microsoft Corporation (U.S.) to deliver cloud-based video interoperability service built by Polycom and Microsoft, for any sized businesses. Concentrating on high performance and cost-effective solutions, the company partnered with key players, such as Alcatel-Lucent S.A. (France), to offer reliable and high-performance communication solutions. With its highly innovative and enhanced solutions, Polycom is one of the key players in the WebRTC market.