The US broadcast switchers market is anticipated to showcase a CAGR of 8.7% during the forecast period. Rising focus on making investments in production equipment that generate low cost & high efficiency benefits promotes the sales of broadcast switchers in the US. The high demand for High Definition (HD) and 4K resolutions from both viewers’ and producers’ side is a key factor contributing towards the high growth of the market in the US. The significant rise in the online platform in the country with the inclusion of novel and upgraded technologies that are intended to improve personalized user experiences is again bolstering the growth of broadcast switchers market in the US. Moreover, the high penetration of mobile devices is making it easier for the users to access music and video content in a single touch which is creating high demand for broadcast switchers in the country.
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The broadcast switchers market is segmented on the basis of product type and application. Based on the product type, the broadcast switchers market is segmented into master control switchers, production switchers, and routing switchers. Based on product type, production switchers are anticipated to hold major market share owing to their growing utility in the production of special effects in the videos. Based on application, the broadcast switchers market is segmented into sports broadcasting, news production, post production, and studio production. Based on application, studio production is considered to hold major market share. The growing video streaming industry is anticipated to contribute towards the high share of this market segment.
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Some of the prominent players operating in the US broadcast switchers market include Broadcast Pix, Inc., Evertz Microsystems, Ltd., Grass Valley Canada, Ikegami Electronics (U.S.A), Inc., Imagine Communications Corp., Matrix Switch Corp., NewTek, Inc., Ross Video Ltd., and others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the US broadcast switchers market.
Market Segmentation
US Broadcast Switchers Market by Product
• Master Control Switchers
• Production Switchers
• Routing Switchers
US Broadcast Switchers Market by Application
• Sports Broadcasting
• News Production
• Post Production
• Studio Production
Company Profiles
• Broadcast Pix, Inc.
• Cisco System, Inc.
• Clyde Broadcast, Inc.
• Evertz Microsystems, Ltd.
• Grass Valley Canada
• Harmonic, Inc.
• Harris Corp.
• Ikegami Electronics (U.S.A), Inc.
• Imagine Communications Corp.
• Matrix Switch Corp.
• NewTek, Inc.
• RGB Systems, Inc. dba Extron Electronics
• Ross Video Ltd.
• Sony Corp.
• Utah Scientific, Inc.
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