Global connected agriculture market is expected to grow at a CAGR of 15%. Connected agriculture can be used to solve issues with the help of mobile technology. The need for connected agriculture is increasing, as it develops sustainable methods for farming. Farmers need to enhance their skills and improve the productivity of farming through advanced technologies. The advancements in agriculture such as advanced devices, sensors, machines, and information technology are boosting the market. The agriculture industry extensively using technologies such as robots, temperature and moisture sensors, aerial images, and GPS technology. These advanced devices, precision agriculture and robotic systems enable to easily perform agricultural operations. The National Institute of Food and Agriculture (NIFA) advances agricultural technology and ensures the nation’s agriculture industry. Agriculture industry are able to utilize R&D physical sciences, engineering, and computer sciences. Internet of thing (IoT) holds a strong scope in the agriculture industry, however, the adoption of advanced technologies is not increasing due to the high cost of the technologies, which is the major restraint for the market.
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According to the Food and Agriculture Organization (FAO) of the United Nations, about 40% of the world’s food is produced by irrigated agriculture, which covers about 250 million hectares. The high-quality irrigation water is becoming rare; therefore, it is becoming necessary to adopt smart irrigation for proper management of water. The smart irrigation system is designed to monitor the climatic condition, in which the gateway sensor is used to manage sensor information and enables to transmit data to the user. The Zigbee moisture, temperature and humidity sensors are programmed with a microcontroller-based gateway to monitor agriculture area. The system has three sensor nodes for moisture, temperature, and humidity, which are connected to the master node via ZigBee. The master node with enabled Wi-Fi enabled, collects data from all sensor nodes, store data on the cloud and displayed on a smartphone or PC.
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Mobile telecommunications are a huge opportunity for the connected agriculture market, as it enables to connect farmers to markets, monitor resources, finance education, and track products. It enables to manage impacts of high production, which includes greenhouse gas emission and increasing water use. The agriculture trading platform support to expand the exchange of agriculture products between buyers and sellers. The mobile management of supplier and distributor network enables to optimize supply chain management and improvise transportation logistics. The smallholders face some constraints, which significantly reduced insurance services, however, the micro-insurance system enables to increase affordability and access to financial services. The mobile micro-insurance systems allow farmers to protect their agriculture against losses due to weather and encourage to buy high-quality seeds and invest in fertilizer and other inputs. It enables improvise agricultural productivity and enables to expand the agricultural market.
There are various companies involved in connected agriculture such as Hexagon AB, IBM Corp., Microsoft Corp., Orange Business Services, Vodafone Group PLC, Freight Farms, and so on. The companies are focused on developing technologically advanced agriculture systems to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. In April 2018, IBM entered in a partnership with Twiga Foods to test a blockchain-enabled microfinance lending platform for farmers and food vendors. The partnership enables the company to provide financial services to the client and expand the logistic services. The micro-financing platform enables to analyze purchase records via a mobile device and integrated with machine learning algorithms to predict the credit and enables to provide microloans to small businesses. Geographically, the market is divided into North America, Europe, Asia-Pacific and Rest of the World. North America region is expected to hold considerable share in the market due to increasing agricultural technology-based start-ups in the region such as Full Harvest, Wisran, RipeIO and increasing demand for connected agriculture in the market. However, in Asia-Pacific, increasing demand for connected agriculture solutions, and increasing adoption of connected devices will boost the market in the region.
Market Segmentation

Global Connected Agriculture Market by Application
• Farm Planning & Management
• Agriculture Finance
• Smart Irrigation
• Smart Logistics
• Indoor Farming
Global Connected Agriculture Market by Solution
• Network Management
• Agriculture Asset Management
• Agriculture & Supply Chain Management
• Others
Global Connected Agriculture Market by Service
• Mobile information service
• Mobile payment service
• Micro-insurance service
• Others

REGIONAL ANALYSIS

North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
Rest of the World

COMPANY PROFILES

• Accenture, PLC
• Ag Leader Technology
• AGCO Corp.
• AT&T, Inc.
• Bosch Software Innovations GmbH
• Cisco Systems, Inc.
• Deere & Co.
• Epicor Software Corp.
• Freight Farms
• Hexagon AB,
• IBM Corp.
• Iteris, Inc.
• Link Labs, Inc.
• Microsoft Corp.
• Orange Business Services
• Raven Industries, Inc.
• Reed Business Information, Ltd.
• SAP SE
• Seebo Interactive, Ltd.
• TeeJet Technologies
• Telia Company AB
• Trimble, Inc.
• Vodafone Group, PLC
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