European e-commerce industry is estimated to see a CAGR of 17.0% during the period (2019-2025). The European e-commerce industry has been growing considerably owing to the increasing number of internet users, busy lifestyles of consumers, considerable penetration of mobile devices, and government digitalization initiatives, such as EU4Digital and Digital Europe programme. These factors are contributing to leverage e-commerce industry in the region. As per the Eurostat, in 2019, 71.0% of the internet users in EU shopped online. Increasing preference for buying clothes and sports goods and household items through online platforms has been witnessed in the region. For instance, in 2019, most popular online purchases by a large number of online shopper in EU-28 include clothes and sports goods (65.0%), travel and holiday accommodation (54.0%), household goods (46.0%), tickets for events (41.0%) and books, magazines, and newspapers (33.0%). The largest increases (15 % or more) during the period, 2014 and 2019 were recorded in Spain, Lithuania, Czechia, Poland, Estonia, Slovenia, Hungary, and Croatia.
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European e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit highest growth in 2020. The demand of vitamins & proteins to maintain immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for the beauty & personal care products will grow at the second highest growth in 2020. The high demand of personal care products to maintain hygiene is anticipated to be the key factor contributing towards the growth of the market segment.
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COVID-19 outbreak has severely impacted the European countries including Spain, Italy, Germany, France, UK, Turkey, and Switzerland. However, online sales have shown a positive response amid the nationwide lockdown. Most of the Brick and Mortar retail shops were closed as a precautionary measure by the European government through a series of lockdown plans to contain the spread of COVID-19. This, in turn, created significant demand for online shopping of essential and non-essential products such as groceries, clothing and accessories, among other products.
Major e-commerce companies operating in Europe include Amazon, Otto GmbH & Co KG, John Lewis plc, Zalando Group, and E. Leclerc. On 27th May 2020, Otto GmbH & Co KG declared its financial statement during the period, 2019-2020 (up to 29th February 2020). The company successfully increased revenues by 4.8% to nearly $15.8 billion. Pure online revenues increased by 6.2% to nearly $8.9 billion, rising in Germany by 7.5% to nearly $6.3 billion.
Industry Overview
• Historical Market Growth Estimation in European E-Commerce Industry Excluding COVID-19 Pandemic Effect
• Deviations in the European E-Commerce Industry Growth Rate Due to COVID-19 Pandemic
Verticals Affected Most
• Electronics
• Apparel
• Beauty & Personal Care
• Healthcare, Pharmaceuticals & Nutritional Products
• Others (Home Furnishing Products, Books, Grocery, and Automotive)
Impact of COVID-19 on Major Economies
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Company Profiles
• Amazon.com, Inc.
• Apple, Inc.
• Argos, Ltd.
• ASOS PLC
• John Lewis Plc
• Ocado Retail, Ltd.
• Otto Group
• Shop Direct Home Shopping, Ltd.
• Tesco Plc
• Wm Morrison Supermarkets Plc
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