The European meat snacks market is anticipated to showcase a considerable CAGR of 4.0% during the forecast period. The regional market is driven by the due to rising industrialization, which in turn, is increasing the demand for on-the-go food products in the region. This factor is further backed by the rising conventional retailing channels and e-commerce platform, offering different varieties of meat snacks at considerably discounted prices, which is further supporting the market growth. Moreover, the huge production and consumption of meat snacks raw materials, such as potatoes and almonds, augments the meat snacks market growth in Europe. A trend for meat savory snacks and savory biscuits is gaining popularity in Ukraine. Factors contributing to this trend will be new smaller packaging, such as 30g and 80g packs, and new flavor launches. Further, the presence of major players in the region is again contributing to the growth of the regional market.
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Jack Link's GmbH, PepsiCo, Inc., and Beyond Meat, among others, are the major manufacturers of meat snacks. Major market players operating in this segment are extending their geographical reach to expand its market share. Moreover, these manufacturers are adopting different growth strategies including capacity expansion, mergers and acquisitions, new product launch, and product innovation to remain competitive in the marketplace. The establishment of strategic partnerships with major raw material providers of the region to cost saving on new products is likely to drive the growth of this market in the developing countries of the region.
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The meat snacks market is segmented based on product type and distribution channels. Based on the product type, the meat snack market is segmented into Jerky, Sticks, Sausages, Others. Based on product type, jerky hold a considerable share in the meat snack market in 2018. Easy availability, affordability, and pleasing taste of beef jerky are the key factors contributing to the high share of jerky in the meat snack market. Based on the distribution channel, the meat snack market is segmented into convenience stores, supermarket/hypermarket, online store, others.
Market Segmentation
European Meat Snacks Market by Product
• Jerky
• Sticks
• Sausages
• Others
European Meat Snacks Market by Distribution Channel
• Convenience Stores
• Supermarket/Hypermarket
• Online Store
• Others
Regional Analysis
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Company Profiles
• Associated British Food Plc
• Bell Group
• Beyond Meat, Inc.
• Citterio Giuseppe SPA
• Cremonini Group
• Danish Crown AmbA
• Izico Food Group
• Jack Link's GmbH
• Kerry Group
• PepsiCo, Inc.
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