France e-commerce industry is expected to see a CAGR of 17.2% during the period (2019-2025). Well-developed e-commerce industry and logistics infrastructure are the major factors contributing to the growth of the e-commerce sector in the country. As per the Eurostat, in 2019, there were 91.0% of individuals used the internet and 70.0% purchased online goods and services. The French market is brimming with potential and there are many compelling reasons for players to do online business with France. It is one of the key e-commerce markets at the European and global levels with a low return rate. The consumers of the country have also shown interest to buy essentials from foreign e-retailers. However, the French e-shoppers do not acquire the same products and services on national websites as they do in foreign ones. The preference for local sites when it comes to buying travel services is much higher than shopping for technology, fashion, or cosmetic products.
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France e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit highest growth in 2020. The demand of vitamins & proteins to maintain immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for the beauty & personal care products will grow at the second highest growth in 2020. The high demand of personal care products to maintain hygiene is anticipated to be the key factor contributing towards the growth of the market segment.
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Amazon.com, Inc., eBay, Inc., PriceMinister SAS, Cdiscount.com, and Vente-privee.com are some major e-commerce companies in the country. Due to the lockdown restriction amid COVID-19 outbreak, the e-commerce sales from travel services is expected to decline. Further, in April 2020, Amazon France has been ordered to reduce distributions in France to essentials items only. This has resulted as Amazon faces claims it is not doing well for the protection of its staff in warehouses due to the COVID-19 pandemic. On 15th April, the company said in a statement that it could be forced to suspend the activity of its distribution centers and to restrict its service in France. The France court ruled that from 15th April, only medical, food, and hygiene products could be delivered to customers for a one-month period. This, in turn, may negatively affect Amazon’s share in this period, which in turn, acts as an opportunity for other French companies, such as Vente-privee.com and Cdiscount.com.
Industry Overview
• Historical Market Growth Estimation in France E-Commerce Industry Excluding COVID-19 Pandemic Effect
• Deviations in the France E-Commerce Industry Growth Rate Due to COVID-19 Pandemic
Verticals Affected Most
• Electronics
• Apparel
• Beauty & Personal Care
• Healthcare, Pharmaceuticals & Nutritional Products
• Others (Home Furnishing Products, Books, Grocery, and Automotive)
Company Profiles
• 3 Suisses
• Amazon.com, Inc.
• ASOS PLC
• Cdiscount.com
• eBay, Inc.
• Group Auchan SA
• Groupe Fnac Darty
• La Redoute SA
• PriceMinister SAS
• Vente-privee.com
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