The location analytics market is estimated to grow at a CAGR of more than 10% during the forecast period. Location analytics is a technology that refers to the business intelligence process implemented to gain insights from location-based business data. The different factors include rising growth in the retail market, growing adoption of technologies, utilization of predictive analysis, rising adoption by small and medium enterprises and increasing focus on the needs of customer satisfaction is propelling the location analytics market growth.
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It provides organizations across industries to merge 3D data along with conventional business intelligence (BI) data. The data is collected by using different data sources includes sensors mobile devices, social media channels, global positioning systems, and cameras. It enables in deriving meaningful insights and contextualizing location-centric data and aids in making strategic business decisions. Furthermore, the factor that hampers the growth of the market includes privacy and error-prone database and issues related to security concerns.
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It analyzes real-time and historical data, real-time analytics helps courier services that need to keep track of the location and vehicle delivery in real-time and historical data is analyzed on a map. This technology is beneficiary for military purposes and provides militaries to identify the exact location on a map, enables in making better decisions and strategic advantages. Various companies are implementing the location analytics solution to utilize market intelligence information for organization growth. The increased utilization of location analytics solutions through the Internet of Things (IoT) and increase the large volume of data by connected devices is also fueling market growth.
The vendors of location analytics are providing solutions at minimal cost and it is achieved through utilizing real-time intelligence on connected devices that includes Wi-Fi networks, Bluetooth and smartphones. Moreover, the growing importance of industry verticals to optimize business processes and operate a large amount of revenue. Thus, the growing amount of three-dimensional data and predictive analytics solutions enables the growth of the business is the factor fuelling the growth of the location analytics market during the forecast period.
Market Segmentation
Global Location Analytics Market by Component
• Solution
• Services
Global Location Analytics Market by Location Positioning
• Indoor Positioning
• Outdoor Positioning
Global Location Analytics Market by Vertical
• BFSI
• Retail
• Government and Defense
• Manufacturing
• Transportation and Logistics
• Media and Entertainment
• Energy and Utilities
• Others
Regional Analysis
North America
• US
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
Rest of the World
Company Profiles
• Alteryx, Inc.
• Cisco Systems, Inc.
• CleverAnalytics
• Environmental Systems Research Institute, Inc. (ESRI)
• Galigeo SAS
• GeoMoby
• Google, LLC
• Hexagon AB
• IBM Corp
• IndoorAtlas, Ltd.
• Lepton Software Export and Research Pvt. Ltd.
• Microsoft Corp.
• Oracle Corp.
• Pitney Bowes, Inc.
• PurpleWiFi
• Quuppa Oy
• SAP SE
• SAS Institute, Inc.
• TIBCO Software Inc.
• Trimble, Inc.
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