Instant coffee dominates the overall category for two reasons. It is seen by consumers as a “step up” from other plant-based hot drinks, which are typically positioned as “coffee” (though regulation changes in 2021 will impact this). It also offers consumers value for money as instant coffee is frequently on promotion, even more so since the beginning of the pandemic. Flexible pouches such as those used by the Jacobs brand are very popular as they offer even better value for money to value-cons...

Coffee in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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