Meticulous Research®, a premier global market research company, has released a comprehensive report titled ‘Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography - Global Forecast to 2031.

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The report forecasts that the global augmented analytics market is poised to reach $104.4 billion by 2031, registering a CAGR of 27.4% from 2024 to 2031. This growth trajectory is driven primarily by an increasing inclination towards data-driven decision-making and a rapid rise in the adoption of cloud computing solutions that facilitate effective deployment. However, concerns surrounding data privacy and security may pose significant challenges to market growth.

Furthermore, the expanding role of augmented analytics in sales and marketing sectors presents lucrative opportunities for market participants. However, the integration of these advanced tools into existing business processes remains a critical hurdle. A noticeable trend is the growing adoption of machine learning and natural language processing technologies within augmented analytics systems.

The augmented analytics market is segmented by offerings (software and services, which include training, consulting, deployment, integration, and maintenance), deployment modes (cloud-based and on-premise), organization sizes (large enterprises and small & medium-sized enterprises), applications (such as marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and others), end-use industries (retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others), and geography. The study also assesses competitors and evaluates market dynamics at both national and regional levels.

Insights on Offerings
The market is categorized into software and services. The software segment is expected to capture the largest market share, exceeding 64.0% in 2024. This dominance is attributed to the growing adoption of augmented analytics solutions that enhance operational accuracy and efficiency. Innovations in cloud computing are also playing a crucial role in the scalability of these solutions.

Conversely, the services segment is anticipated to show a higher CAGR during the forecast period, propelled by a growing need for support and maintenance services to keep algorithms and data processing pipelines up to date.

Deployment Mode Analysis
In terms of deployment modes, the market is divided into cloud-based and on-premise solutions. By 2024, the cloud-based category is projected to dominate, accounting for more than 66.0% of the market share, with an expected higher CAGR during the forecast period. The increasing demand for cloud-based solutions that ease employee workload in managing software and infrastructure is a driving factor.

Organization Size Perspective
Regarding organization size, the market can be categorized into large enterprises and small & medium-sized enterprises (SMEs). Large enterprises are expected to represent over 71.0% of the market share in 2024, largely due to the rising use of augmented analytics for optimizing global strategies and automating data analysis.
On the other hand, the SMEs segment is projected to experience a higher CAGR during the forecast period, driven by advancements in on-premise infrastructure designed for subscription-based augmented analytics solutions.

Application Insights
The market can be analyzed by applications such as marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and others. Marketing and sales analytics is expected to capture the largest market share, surpassing 24.0% in 2024, due to the heightened demand for in-depth data analysis to discern customer behavior and refine marketing tactics.

Conversely, the financial planning and analysis segment is expected to witness the highest CAGR during the forecast period, driven by the increasing demand for real-time data utilization and predictive analytics in financial reporting.

Industry Segmentation
The market can be categorized by end-use industries, including retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others. The retail and e-commerce sector is projected to hold over 22.0% of the market share in 2024, driven by the need for automation in routine operational tasks.
In contrast, the BFSI sector is anticipated to register the highest CAGR during the forecast period, owing to the increasing need for automation in regulatory compliance tracking and reporting.

Regional Insights
Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America is expected to dominate, capturing over 33.0% of the augmented analytics market share in 2024.

Conversely, the Asia-Pacific region is projected to achieve the highest CAGR of over 29.0% during the forecast period, supported by technological advancements that enhance the deployment of augmented analytics solutions.

Key Players
The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).

To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/augmented-analytics-market-5991

Key Questions Answered in the Report:
• Which are the high-growth market categories in terms of offering, deployment mode, organization size, application, and end-use industry?
• What is the historical market size for global augmented analytics?
• What are the market forecasts and estimates for 2024–2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the global augmented analytics market?
• Who are the major players in the global augmented analytics market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the global augmented analytics market?
• What do major market players adopt the different strategies?
• What are the trends and high-growth countries?
• Who are the local emerging players in the global augmented analytics market, and how do they compete with other players?

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