Meticulous Research®—a leading global market research company, published a research report titled, ‘Digestive Health Supplements Market by Type (Probiotics, Prebiotics, Enzymes), Form (Tablets, Capsules, Powder, Liquid), Distribution Channel (Convenience Store, Supermarkets, Pharmacies, E-commerce), and Geography - Global Forecast to 2031.’
According to this latest publication from Meticulous Research®, the digestive health supplements market is projected to reach $108.5 billion by 2031, at a CAGR of 6.7% from 2024 to 2031. The growth of the digestive health supplements market is mainly driven by the growing demand for nutrition-enriched products, increasing awareness about gut health, increasing geriatric population and prevalence of digestive disorders, and growing innovations and new product developments. However, strict regulations and the high cost of products are expected to restrain the growth of this market.
The digestive health supplements market is segmented by type (probiotics, prebiotics, enzymes, and other products), form (tablets, capsules, powder form, liquid form, and other forms), distribution channel (supermarkets & hypermarkets, convenience stores, specialty stores, pharmacies & drug stores, e-commerce, and other distribution channels), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on type, the probiotics segment is expected to account for the largest share of the digestive health supplements market, mainly due to the increasing use of probiotics as an alternative to antibiotics, growing use of probiotics for children, increasing research and development activities on probiotics, and the prevalence of digestive disorders.
Based on form, the tablets segment is expected to account for the largest share of the digestive health supplements market, mainly due to its ease of consumption, preserving the nutritional value with no bad taste, low cost, and higher shelf life.
Based on distribution channel, in 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of the digestive health supplements market. The large market share of this segment is attributed to rapid urbanization, rising per capita disposable incomes, growing number of supermarkets and hypermarkets, and increased sales of health supplements in well-established supermarkets and hypermarkets.
Based on geography, in 2024, North America is expected to account for the largest share of the digestive health supplements market. North America’s large share is attributed to the increasing aging population, growing lifestyle-related diseases, increasing digestive-related disorders, and the presence of the leading key players in the region.
Key Players
The digestive health supplements market is characterized by moderate competition due to the presence of many large and small-sized global, regional, and local players. The key players operating in the digestive health supplements market are Nestlé S.A. (Switzerland), Bayer AG (Germany), Herbalife Nutrition Ltd. (U.S.), Pfizer Inc. (U.S.), Abbott Laboratories (U.S.), Amway Corporation (U.S.), Danone S.A. (France), NOW Foods (U.S.), PrecisionBiotics (Ireland), and BioGaia (Sweden).
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Key Questions Answered in the Report-
• What is the current value of revenue generated by the global digestive health supplements market?
• At what rate is the global demand for digestive health supplements projected to grow for the next 5–7 years?
• What are the historical market sizes and growth rates of the global digestive health supplements market?
• What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
• Which segments in terms of type, form, and distribution channel are expected to provide major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the digestive health supplements market?
• Who are the major players in the global digestive health supplements market? What are their specific product offerings in this market?
• What are the recent strategic developments in the global digestive health supplements market? What are the impacts of these strategic developments on the market?
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