With the recent enactment of the General Data Protection Regulation or GDPR, the European Union is further pressing companies to protect customers' personal information and to be more transparent about how they use it. In addition to following the new privacy laws, we share five tips that your company can apply when handling customers' personal data. Go for all the supports in Data handling in New Zealand now.

Communicate your privacy policy

Clients must know how their data will be used. Using simple and clear language reaffirms their trust in your company and can help you avoid future problems or penalties. Also, it is important to update your clients about their privacy rights. For example, your communications to customers and marketing materials should refer to your privacy policy.

Let your customers choose not to participate in your initiatives

Every time your company uses customer data for marketing purposes, allow them to have the option of not participating in these initiatives. Even though your clients have given you permission to use their data, they must feel that they have the right to decide how their information is used. For example, it allows them to unsubscribe from email communications or receive notifications less frequently. For the Data handling in New Zealand this is essential now.

Take steps to protect customer data

Your company can take many steps to protect customer data. Consider limiting access to data only to employees who have direct contact with customers. Another way to increase customer trust is to collect as little data as your company needs. In this way, customers feel that they are not being asked for too much personal information and the company will not be overwhelmed by an excessive amount of data that cannot be used efficiently.

Provide safe experiences

Encryption technologies are essential to protect private information. Be sure to protect passwords, credit card numbers, and other important information, as well as informing customers that you are applying these technologies. For example, when customers are making an online purchase, it indicates that the process is secure and publishes an icon that represents what type of encryption technology is being used. Also, make sure employees never exchange sensitive information through social media. When a customer wants to discuss a specific topic or make a purchase, the conversation should always be done through a private and secure channel.

Use data to deliver a better customer experience

You may be collecting data from your consumers to grow your business, but are you also using this information to improve the customer experience? The growth of your company is possible only when you offer your clients what they really want. For example, you can use this information to recommend new products by taking advantage of preferred communication channels, offer a better service through all the contact points, and create a uniform and simple browsing experience for your website.

Respecting privacy laws increases customer trust, and using customer data to create better experiences earns your loyalty. As your company navigates complex privacy and data handling laws, remember that the ultimate goal is to provide a safe and consistent experience that results in winning customer trust.

About the Company: RealData started as a Software Engineering company we specialized in database and .NET software development. Most of our projects are based around reading data from third party gear and store the values into tables in a database we then develop a .NET graphical interface to retrieve the data from the database and output it into a report.