According to a new market research report titled “European Fragrances Microencapsulation Market for Home and Personal Care Products by Technology/Method [Physico-Mechanical (Spray Drying, Coextrusion); Physico-Chemical; Chemical]; Application (Home Care and Personal Care); and Country -Forecast to 2027” published by Meticulous Research®, the European fragrances microencapsulation market for home and personal care products is expected to grow at a CAGR of 2.9% from 2020 to 2027 to reach $203.4 million by 2027.
Microencapsulation is a complex technique that involves the creation of shells, whether natural or synthetic, where particles of active ingredients and fragrances are stored and remain protected from the environment. Many home and personal care products contain active substances that require encapsulation for increased stability. Microencapsulation acts as an important home and personal care industry tool, enabling protection and controlled release of several active agents, like fragrances.
The growth of the European fragrances microencapsulation market for home and personal care products is mainly attributed to the strong growth in the cosmetics industry; increasing demand for home care products; growing demand for microencapsulated fragrances due to their wide applications across the home and personal care industries; and rising R&D investments for improving process efficiency. Technological advancements and emerging plastic-free encapsulation technologies provide significant opportunities for manufacturers in the European fragrances microencapsulation market. However, the high production costs of some microencapsulation processes and stringent regulatory requirements are expected to restrain the future growth of this market to some extent.
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The European fragrances microencapsulation market for home and personal care products study presents historical market data in terms of value (2018 and 2019), estimated current data (2020), and forecasts for 2027— by technology/method [physico-mechanical methods (spray drying, fluidized bed spray coating, coextrusion, spray chilling or congealing, other physico-mechanical methods); physico-chemical methods (coacervation or phase separation methods and other physico-chemical methods); chemical methods (in-situ polymerization and interfacial polymerization); and other microencapsulation methods]; application [personal care (skincare products, haircare products, deodorants and perfumes, other personal care products); home care (laundry detergents and fabric conditioners, house cleaning agents, other home care products); and geography. The study also evaluates industry competitors and analyzes the market at country levels.

The Impact Of COVID-19 on the European Fragrances Microencapsulation Market
The outbreak of COVID-19 has had a significant impact not only on public health, but also on the supply chains of various industries. Home care and personal care are a few of such industries, where manufacturers are facing disruptions in raw material supply because of the coronavirus pandemic. With nationwide lockdowns, international travel bans, and shuttered retail businesses, consumer behaviors have changed drastically across the beauty and personal care space, leading to diminished sales in many beauty segments. Also, imports and exports in many countries have either been restricted or delayed since the outbreak, creating hurdles for home care and personal care product suppliers. According to the Kantar World Panel`s most recent purchase panel data for the four weeks ending April 19, 2020, personal care products had dropped down in the U.K.’s priority list.
People across the European countries have become more conscious regarding home and personal cleanliness during the pandemic, thereby increasing the demand for home care and laundry products. The COVID-19 outbreak highlights the need to prevent the virus's spread by decreasing the risk of contamination. Disinfectants and other home cleaning products play a key role in doing so. The cleaning and disinfection of homes and clothes have gained priority as people look to protect themselves and their families. People have more than doubled the frequency of cleaning their homes and changing the way they wash their clothes. The demand for fragrance microencapsulation in the manufacture of home care products has increased with the increasing demand for home care products. Some of the related examples of the impact on sales, product prices, and production in this category are as follows:
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Based on technology/methods, the physico-mechanical methods segment is estimated to account for the largest share of the overall European fragrances microencapsulation market in 2020. The large share of this segment is mainly attributed to the wide range of benefits offered by these technologies, including high production capacity, high recovery efficiency, cost-effectiveness, and simplicity of the process with safety.
Based on application, the personal care segment is estimated to command the largest share of the European fragrances microencapsulation market for home and personal care products in 2020. The key factors driving the demand for fragrances microencapsulation for personal care products are the changing lifestyles & consumer trends, burgeoning population, and rising consumer expenditure on personal care & cosmetic products.
Based on type, the European fragrances microencapsulation market for personal care products is further segmented into haircare products, skincare products, deodorants, and other personal care products. In 2020, the skincare products segment is estimated to account for the largest share of the European fragrance microencapsulation market for personal care. There is a strong demand for skincare products across Europe. The technological and product innovations have led to an increased demand for skincare products. Changing lifestyle and growing awareness about the benefits of using skincare products has resulted in the rising demand for these products. With the increasing geriatric population, the demand for products with anti-aging and skin protection properties is expected to boost the demand for skincare products, making it the largest sector of the European cosmetic industry
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This research report analyzes major European countries and provides a comprehensive analysis for Germany, France, the U.K., Italy, Spain, and other European countries. Germany is estimated to hold the largest share of the European fragrances microencapsulation market for home and personal care products in 2020, followed by France and the U.K. Also, the Germany is witnessing the rapid growth during the forecast period, owing to the increasing innovation in its personal care and cosmetics industry and strong growth in the home & personal care industry
The report includes an extensive assessment of the key strategic developments by leading market participants in the industry over the past four years (2016-2020). The European fragrances microencapsulation market for home and personal care products has witnessed several mergers and acquisitions, expansions, partnerships, agreements, and collaborations in recent years. The key players operating in the European fragrances microencapsulation market for home and personal care products are Givaudan S.A. (Switzerland), International Flavors & Fragrances, Inc.(U.S.), Calyxia S.A. (France), Follmann GmbH & Co. KG (Germany), Firmenich Incorporated (Switzerland), Symrise AG (Germany), Ingredion Incorporated (U.S.), MikroCaps d.o.o (Slovenia), Koehler Innovative Solutions (Germany), Ashland Global Holdings Inc. (U.S.), Robertet Group (France), Vantage Specialty Chemicals (U.S.), Euracli (France), Capsulæ SAS (France), Robert Blondel Cosmetiques (France), Lambson Ltd. (U.K.), and Micropore Technologies Limited (U.K.), among others.
Scope of the Report:
European Fragrances Microencapsulation Market for Home and Personal Care Products, by Technology/Method
• Physico-mechanical Methods
• Physico-chemical Methods
• Chemical Methods
• Other Microencapsulation Methods
European Fragrances Microencapsulation Market for Home and Personal Care Products, by Application
• Personal Care
• Home Care
European Fragrances Microencapsulation Market for Home and Personal Care Products, by Country
• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe
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