In 2013, the world consumed more than 1,200 billion liters of packaged liquid food, which was about 3.5% more than the consumption in 2012. The main segments of liquid food were water, soft drinks, dairy products and fruit juices among others. The consumer preference for ready–to-carry liquid food has led to a tremendous growth in the liquid packaging cartons market in the last decade, and this trend is only expected to increase in the forthcoming years. The liquid packaging cartons can be of various sizes, shapes and application types, and are easy to design and model according to the packager’s need.
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One of the primary drivers of the liquid packaging market is the growing inclination of the general population towards packaged food and drinks. Fast lifestyle and convenience of carton packaged drinks over other packaging means such as glass bottles has acted as drivers to this market. Although plastic packaging is still one of the major competitors for carton packaging for drinks, carton packaging manages to score more on the environmental grounds and recyclability. Consumers seeking environmentally friendly means of packaging are expected to be a driving factor for the liquid packaging cartons market. Moreover the recyclability of the carton packages reduces municipal wastage, and brings down cost of production in the long run. Introduction of aseptic cartons in the market has also boosted the growth of this liquid packaging technique. Aseptic cartons are primarily made of paperboard, with thin layers of plastic and aluminum. These cartons help to preserve food over a substantial period of time without adding preservatives. Tetra Pak is one of the market leaders in the aseptic carton packaging technology.

The main stumbling block for liquid packaging cartons market is the plastic containers, which account for a sizable share of the liquid food packaging market. Polyethylene terepthalate (PET) and High density polyethylene (HDPE) are the main market competitors of carton packaging for liquid food. The popularity of different packaging methods varies with region. PET containers are preferred to carton packaging for milk in North America, while some parts of Europe are carton package society.