The Direct-to-Consumer Pet Food Market is expected to grow at a CAGR of 25.2% from 2021–2028 to reach $8.16 billion by 2028. Direct-to-consumer refers to selling products directly to customers, bypassing third-party retailers, wholesalers, or other intermediaries. The DTC pet food market sector has been growing rapidly due to the growing adoption of digital channels. The increasing usage of smartphones and internet penetration has remarkably emphasized online sales. In addition, people's hectic lifestyles, user-friendly websites/apps, and accessibility of products drive the online sales of pet food.
The growth of this market is driven by the rising pet population coupled with increasing pet food expenditure, growing incidences of zoonotic diseases in pets, the rising number of pet D2C brands and start-ups, and growing consumer preference towards online shopping.
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Impact of Covid-19 on the D2C Pet Food Market
The outbreak of the COVID-19 pandemic created a severe public health emergency globally due to its rapid spread across several countries. In order to combat and control the spread of this disease, numerous countries worldwide declared emergencies and announced complete nationwide, statewide, and citywide lockdowns, halting all travel, transport, manufacturing, educational institutions, and non-essential trade. These restrictions significantly reduced manufacturing and distribution, impacting numerous industries globally.
The prolonged lockdowns and social distancing restrictions presented significant opportunities for brands to develop an individual relationship with their existing consumers and attract an entirely new customer base via a more cost-effective and innovative, direct-to-consumer business model.
Rising Demand for Premium Pet Food Products
Pet owners worldwide are becoming more conscious about choosing appropriate food for their pets, increasing the demand for premium and natural brands. These brands are in demand due to the growing awareness about the health & wellness of pets, humanization trends, and rising disposable income. For instance, according to APPA's pet ownership report 2020, 43% of dog owners and 41% of cat owners buy premium pet foods. Additionally, according to a survey from Packaged Facts, pet owners, who have purchased higher-priced pet foods/premium pet foods, especially dog food, tend to purchase online
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Meal Segment Dominate the DTC Pet Food Market in 2021
Based on type, the direct-to-consumer pet food market is segmented into meal, treats, and supplements. The meal segment dominated the direct-to-consumer pet food market in 2021. The dominant position of this segment is attributed to the rising awareness about pet health, increased spending on premium meals, and the growing demand for customized meals.
The meal segment is divided into standardized meal and customized meal. The standardized meal segment accounted for the larger share of the DTC pet food market in 2021. The high quality of ingredients, longer shelf life, and the humanization of pets are the key factors attributed to the large share of this segment.
Dry Meal Segment to Dominate the Direct-to-Consumer Pet Meal Market in 2021
The standardized and customized meals segments are further sub-segmented into dry and wet meals. In 2021, the dry meal segment accounted for the larger share of the DTC pet meal market for standardized and customized meals. The large market share of this segment is attributed to its increased shelf life, low cost, ease of handling, and reduced risks of plaque & tartar buildup.
Dogs Segment to Dominate the Direct-to-Consumer Pet Food Market in 2021
Based on pet type, the DTC pet food market is segmented into dogs, cats, and other pets. The dogs segment accounted for the larger share of the D2C pet food market in 2021. The large market share of this segment is mainly attributed to the rising number of dog adoptions, growing demand for high-quality dog food products, and the humanization of dogs
According to the American Veterinary Medical Association 2017–2018 survey, 80% of owners consider their pets as family members and believe that having a dog at home helps them lead an active and stress-free lifestyle. Also, according to APPA, in 2020, around 70% of all households in the U.S. owned a pet, out of which 82% of millennials had dogs.
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Digestive Health Segment to Witness the Highest Demand Through 2028
Based on health conditions, the direct-to-consumer pet food market is segmented into nutrition, digestive health, heart health, allergies, dental health, skin problems, stress, joint health, and other health conditions. The digestive health segment is expected to register the highest CAGR during the forecast period of 2021–2028. The high growth rate of this segment is attributed to the increasing number of customized nutritional formulations to prevent digestive problems and the introduction of prebiotics and probiotics in pet food diets.
Online Segment to Dominate the Direct-to-Consumer Pet Food Market in 2021
Based on distribution channel, the DTC pet food market is segmented into online and offline. The online segment accounted for the larger share of the DTC pet food market in 2021. The large market share of this segment is attributed to the growing preference for personalization, consumer convenience, availability of greater discounts compared to offline stores, and greater product selection experience.
North America: The Dominating Regional Market
Based on geography, the DTC pet food market is divided into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2021, North America accounted for the largest share of the D2C pet food market. The large market share is attributed to therising number of millennials as pet owners, the availability of a wide range of customized pet food in the region, the growing focus on the health and diets of pets, and the presence of major players in North America.
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Key Players
The key players operating in the DTC pet food market are Nestlé S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.), The J.M. Smucker Company (U.S.), Diamond Pet Foods, Inc. (Part of Schell & Kampeter, Inc.) (U.S.), Heristo Aktiengesellschaft (Germany), Simmon Pet Food, Inc. (U.S.), WellPet, LLC (U.S.), The Farmers Dog, Inc. (U.S.), Jinx, Inc. (U.S.), JustFoodForDogs, LLC (U.S.), Ollie Pets Inc. (U.S.), Farmina Pet Foods Holding B.V. (Netherlands), and NomNomNow, Inc. (Philippines).
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