By definition, Digital Marketing is an online marketing effort a company spends to promote its brand, sell its products and services, and get engaged with its audience.

In other words, Digital Marketing is basically marketing… Well, just on a different platform, a BIGGER platform.

Nowadays, it is almost unimaginable what the world would be like without the internet. Everyone goes online; no matter you want to shop, do research, or connect with people, the first thing you grab is either your phone or your laptop. In fact, statistics have shown that the world is gaining a constant increase in online usage. According to a recent study conducted by Statista, the global digital population of active internet users as of July 2020 was 4.57 billion people, which accounted for about 60% of the global population, with China, India, and the United States ranking the highest among all countries. More surprisingly, Pew Research Center has revealed that in the United States, almost 8 in every 10 adults go online at least daily and there is also a rising rate of 9% among young adults aged between 18 to 29 years old.

What all the mind-blowing data here is telling us, is that people rely heavily on the internet. When a majority of the population is active in the online community, it is natural for businesses to have the urge to get involved in that community, hence explains the newsletter emails, online shopping portals, and social media engagements you often receive.