Green Chelates /Natural Chelating Agents Market was worth USD 1.76 Billion in 2016 and is projected to reach USD 2.45 Billion by 2021, registering a CAGR of 5.74% between 2016 and 2021.

Browse 134 market data tables with 48 figures spread through 187 pages and in-depth TOC on "Green Chelates/Natural Chelating Agents Market”.

This high growth is fueled by the increasing demand for green chelates/natural chelating agents owing to the implementation of stringent environmental and water conservation policies, and benefits such as negligible human and eco-toxicity.

Cleaning - Major market for green chelates/natural chelating agents
Green chelates/natural chelating agents are extensively used in cleaning applications. This application is segmented into household cleaning and industrial cleaning. Household cleaning includes automatic dishwashing, laundry detergents, hand dishwashing, and surface cleaning. Industrial cleaning includes mechanical dishwashing, transport cleaning, hard surface cleaning, biocidal detergents, and metal cleaning. Green chelates/natural chelating agents are used in automatic dishwashing to prevent scale formation on the heating element of the machine. In addition, the use of green chelates/natural chelating agents suppresses filming and spotting, especially, in the rinse phase. Green chelates/natural chelating agents also boost the effectiveness of biocides.

Sodium gluconate: Major type used in all applications
Sodium gluconate is the sodium salt of gluconic acid produced by fermentation of glucose. It is predominately used for technical applications as an effective set retarder and plasticizer in concrete admixtures, as well as a chelating agent for calcium and magnesium ions in industrial, institutional, and household cleaning products. In personal care products, sodium gluconate is used as a chelating agent (replacement of EDTA) as well as a powerful moisturizing ingredient. Use of sodium gluconate in food applications such as in formulation of high-intensity sweeteners, mineral salts, and cleaning operations of food processing equipment has increased, thus driving its demand.

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The Dow Chemical Company (U.S.), BASF SE (Germany), Kemira Oyj (Finland), and AkzoNobel NV (Netherlands) are the most active players in the green chelates market. These companies participated in maximum number of development strategies among other players in the market, accounting for more than 80.0% of the overall market activities between 2011 and 2015.

BASF SE (Germany) is the largest contributor to the overall developments recorded, and is the leading company in the global green chelates market. The company follows organic growth strategies with certifications, capacity expansions, and new product launches as the major growth strategies to enhance its presence in Europe, the U.S., China, and other countries. For instance, it launched two new ranges of chelating agents of the Trilon M brand, namely, Trilon M Max and Trilon Ultimate. These agents act as a high-performance phosphate alternative for automatic dishwashing detergents. By launching these products, BASF expanded its reach into the FMCG industry. The company’s diverse product portfolio and technologically advanced R&D centers have also led to its innovation-driven growth, thereby accounting for a large share in the green chelates market.

Europe is the largest market for green chelates/natural chelating agents, registering a moderate CAGR, in terms of value, between 2016 and 2021. This growth is majorly driven by the increase in green chelates/natural chelating agents demand in various application segments such as cleaning, water treatment, agriculture, personal care, and food & beverage due to the implementation of stringent environmental regulations and growing acceptance in the FMCG industry.

Akzo Nobel N.V. (Netherlands) is another major player that has established a strong foothold in the green chelates market. The company has a broad and diversified green chelates and technology product portfolio, which ensures consistent growth in the global green chelates market. The company is focused on both organic and inorganic growth strategies.

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