The non-woven adhesives market size is estimated to be USD 2.3 billion in 2020 and is projected reach USD 3.5 billion by 2025, at a CAGR of 8.5%, between 2020 and 2025. These adhesives are manufactured using base polymers and tackifiers. Tackifiers are petroleum/hydrocarbon-based and are made from bio-based ingredients. Non-woven adhesives are used extensively in various products such as baby diapers, training pants, feminine hygiene, adult incontinence, and tissue, towel & napkin.

The adhesive is placed in a fluid medium with an absorbent held within the disposable material, and on cooling, it provides the required adhesion or bonding. Non-woven adhesives have high elasticity and excellent bonding strength.
Browse 270 market data Tables and 46 Figures spread through 221 Pages and in-depth TOC on "Non-Woven Adhesives Market by Technology (Hot-melt), Type (SBC, APAO, EVA), Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical), and Region - Global Forecast to 2025"

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Baby care was the largest application segment of the non-woven adhesives market in 2019.
Baby care is the major application of non-woven adhesives; the growth of the segment is backed by a continuous rise in demand from emerging countries. The global baby care market is witnessing high growth owing to the rise in infant population, along with increasing awareness about baby hygiene through social media and other promotional activities. This segment is growing in developing countries such as China, Brazil, and India owing to the low penetration of baby care products. In addition, global manufacturers are seeking new growth opportunities by entering these emerging markets to cater to customer needs and gain profit margins.

There is a growing awareness about hygiene products among the middle-class population in these countries. These factors are expected to drive the market in the baby care segment.
High demand for hot-melt-based adhesives in diaper and feminine hygiene applications is expected to drive the market.

Hot-melt-based adhesives are extensively used in products such as baby diapers, pet & medical pads, tissues, and towel & napkin. The market for hot-melt-based non-woven adhesives is well-established in North America and Europe.

Hot-melt-based adhesives are placed in a fluid medium with an absorbent material held within the disposable article. The article changes color when the hot-melt moisture indicator material comes in contact with the source of moisture. Hot-melt adhesives used for disposable articles are based on EVA, SBC, and APAO.

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Impact of COVID-19 on Non-woven Adhesives Market
According to the IMF, a recession as bad as the global economic crisis of 2008 or worse hit the global economy during 2020. The IMF warned of a total output loss of USD 9 trillion in the world economy between 2020 and 2021. The extent of the economic damage still depends on how the virus spreads throughout Europe, the US, and other major economies.

• According to economists, the Chinese economy is likely to be hit further by reduced global demand for its products due to the effect of the pandemic. As the coronavirus pandemic escalates, the growth rate falls sharply against the backdrop of volatile markets and growing credit stress.
• The economy of China has been hit far harder than projected, although a tentative stabilization has begun. In European countries and the US, increasing restrictions on travel & transportation and prolonged lockdown have reduced the demand during the first quarter of 2020. However, the market is expected to recover by the end of the year.
• Central banks have swung into action and are undertaking some combination of sharply reduced policy rates, resumed assets purchase, and liquidity injections. Fiscal authorities have generally lagged but have begun to loosen the purse strings. As per MarketsandMarkets analysis, larger and more targeted spending to the most affected groups is expected.
• Restrictions on movement in Europe and the US are putting a severe dent in economic activities. India and Southeast Asian countries are also facing major disruption in their economies.

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