[London,05/11/2020] – Even with the popularity of digital media, direct mail marketing has not lost its charm.

Romax, a direct marketing service company in central London, has seen this traditional marketing technique grow alongside newer marketing methods. The company helps brands maximise their opportunities in direct mail marketing through campaigns that expand brand reach, enable clear communication with target audiences, and lay the groundwork for future sales pursuits.

The Power of Direct Mail
Marketing campaigns with direct mail components are 40 per cent more likely to generate high acquisition compared to campaigns without mail. Moreover, direct mail encourages up to 92 per cent of recipients to check the business’s website. People also keep direct mail for an average of 17 days — a rich opportunity to improve brand familiarity.

Bearing these figures in mind, Romax crafts direct mail marketing solutions that make the most of these opportunities. The company produces a wide range of direct mail pieces, including:
 Brochures
 Letters
 Membership cards
 Magazines
 Postcards
 Leaflets
 Envelopes
All these are created with high-quality materials, conveying a message of professionalism and integrity to target recipients.

B2B Solutions
To cut through the noise and make an impact on B2B clients, Romax employs a multi-layer contact approach with about 4 to 6 touchpoints. All mail pieces are punchy and informative to improve enquiry rates and forge stronger customer relationships.

B2C Campaigns
Romax creates one-letter box solutions for businesses with retail consumers. A tangible message addressed to an individual customer will reinforce brand familiarity and expand brand reach. In its B2C direct mail campaigns, Romax consistently delivers impressive mail pieces that will make the recipient remember the brand.

Whether B2B or B2C, Romax enables brands to make a more significant impact than they ever did before.

About Romax
Romax is a London-based mail marketing company that helps businesses use data more intelligently. Through data management, mail marketing and multi-channel marketing, the company helps brands and enterprises create more meaningful relationships with their clients and customers.

To learn more about Romax, visit romax.co.uk.