The Sugar Substitutes Market is expected to grow at a CAGR of 4.9% from 2021 to 2028 to reach $24.1 billion by 2028. Sugar substitutes, even in small quantities, can create a desired sweet taste. They contain less food energy than sugar-based sweeteners, making them a zero-calorie or low-calorie sweetener. Obesity, diabetes, andss metabolic syndrome have become major public health problems due to their association with imbalanced calorie intake. To curb the conditions mentioned above, sugar substitutes play a vital role in reducing calories as part of an overall healthy diet and physical activity regimen.

Government agencies, such as American Heart Association (AHA) and American Diabetes Association (ADA), stated that non-nutritive sweeteners (NNS), when used cautiously, may aid in reducing total energy intake and assist with weight loss/control while providing beneficial effects on related metabolic parameters. The growth of this market is massssssinly driven by factors, such as rising demand for functional food products, growing prevalence of diabetes & obesity, and surging demand for natural sweeteners. However, stringent government regulations and adverse health effects associated with sugar substitutes are expected to restrain the growth of this market to some extent in the near future.

Rising Demand for Functional Food Products

In recent years, the rise of functional foods and dietary supplements has played a key role in healthy habits due to growing consumer concerns about health and the perception that diet directly affects health. The global demand for functional food is mainly driven by increasing consumer awareness regarding micronutrient deficiencies, growing health concerns, increasing disease occurrences, and increasing disposable income. Also, the rise in chronic diseases across the globe is contributing to the increasing consumer interest in nutritional food.

According to the NIH-funded study, a healthy eating diet is directly proportional to overall health improvement and reduces heart disease, stroke, and type 2 diabetes. A healthy eating trend is gaining traction and evoking interest, which is significantly driving healthful food formulation. Sugar substitutes are emerging as a driving ingredient in the formation of functional food and dietary supplements due to their low-calorie content and glycaemic index.

Further, in response to the COVID-19 pandemic, consumers are increasingly demanding products that offer immunity-boosting benefits as a preventive measure. The functional food industry is seeing a rapid surge in demand for products containing immune-boosting natural ingredients. For instance, according to the International Food Information Council’s (IFIC) 2020 Food and Health Survey, in 2020, 43% of people followed a specific diet, with an increase of 38% from 2019, followed by a 7% low-carb diet. The motivation for teaching new diets is losing weight (47%), enhancing physical health (39%), preventing future health concerns (37%), and preventing weight gain (36%).
Thus, rising demand for functional food products is expected to boost the growth of the sugar substitute market, as consumption of functional food with sugar substitute benefits the health by reducing the consumption of simple sugar, which is higher in calories and is potentially linked to various diseases.

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Key Players
The report includes a competitive landscape based on an extensive assessment of the key strategic developments by leading market participants in the industry over the past four years. Some of the key players operating in the sugar substitutes market are Tate & Lyle PLC, (U.K.), Roquette Frères (France), Archer Daniels Midland Company (U.S.), Dupont De Nemours, Inc.(U.S.), Cargill, Incorporated (U.S.), Ingredion Incorporated (U.S.), JK Sucralose Inc. (China), Ajinomoto Co. (Japan), The NutraSweet Co. (U.S.), Südzucker AG (Germany), Guilin Layn Natural Ingredients Corp. (China), Zhucheng Haotian Pharm Co., Ltd. (China), HSWT France SAS (France), and Stevialite Holding (Colombia).

Scope of the Report:
Sugar Substitutes Market, by Source
· Natural
· Artificial

Sugar Substitutes Market, by Type
· High-fructose Corn Syrup (HFCS)
· Low-intensity Sweeteners
· High-intensity Sweeteners

Sugar Substitutes Market, by Product
· Non-nutritive Sweeteners
o Sucralose
o Stevia
o Acesulfame-K
o Luo han guo (Monk Fruit)
o Saccharin
o Neotame
o Other Non-nutritive Sweeteners
· Nutritive Sweeteners
o High Fructose Corn Syrup
o Polyols
o Aspartame
o Other Nutritive Sweeteners

Sugar Substitutes Market, by Form
· Solid
· Liquid

Sugar Substitutes Market, by Application
· Beverages
· Food
· Nutrition and Health Supplements
· Pharmaceuticals
· Other Applications

Sugar Substitutes Market by Region
· North America
o U.S.
o Canada
· Europe
o Germany
o France
o U.K.
o Italy
o Spain
o Rest of Europe (RoE)
· Asia-Pacific (APAC)
o China
o Japan
o India
o Rest of Asia-Pacific
· Latin America
· Middle East & Africa

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