The German nutraceuticals market is projected to grow at a CAGR of 7.4% during the forecast period. The key factors that drive the growth of the market include the high population base, rising standard of living, growing adoption of dietary supplements, and nutrition-rich food. The high presence of health clubs and memberships creates demand for dietary supplements to improve overall health, which in turn, is further expected to drive the country’s nutraceuticals market. Moreover, sports nutrition specific product launches in the country are again expected to fuel the market growth.
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The German nutraceuticals market is segmented on the basis of product type and distribution channel. Based on the product type, the market is segmented into functional food, functional beverage, and dietary supplements. The functional food segment is likely to hold a key share in the market. Based on the distribution channel, the market is segmented into retail & supermarkets, and online platforms.
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Further, Amway Corp., BASF SE, Cargill, Inc., Danone SA, Evonik Industries AG, Nestle SA, and PepsiCo Inc. among others are some of the prominent players operating in the German nutraceuticals market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. For instance, in July 2020, Evonik Industries AG, a German-based company, has introduced an anthocyanin food supplement to support the health of blood vessels in pharmacies across its local market. The Medox food supplement includes plant pigments from Scandinavian bilberries and blackcurrants in high concentrations.
Germany Nutraceuticals Market -- Segmentation
Germany Nutraceuticals Market by Product Type
• Functional Food
• Functional Beverage
• Dietary Supplements
Germany Nutraceuticals Market by Distribution Channel
• Retail & Supermarkets
• Online Platform
Germany Nutraceuticals Market – Segment by Region
North America
• United States
• Canada
Europe
• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East and Africa
Company Profiles
• Abbott Laboratories Inc. (Abbott Nutrition)
• Amway Corp.
• BASF SE
• Bayer AG
• Cargill, Inc.
• Danone SA
• Evonik Industries AG
• General Mills Inc.
• Nestle SA
• PepsiCo Inc.
• Royal DSM NV
• SternLife GmbH & Co. KG
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