E-commerce includes buying and selling of raw material, products, services, or any kind of goods and services through an electronic medium (internet) by the consumer, retailer, and business. Whereas, e-commerce retail is the exchange of goods and services between an online retail company and consumers (generally end-users). The e-commerce transaction can be of different types such as business to Business or B2B (Cisco, Alibaba), Business to Consumer or B2C (Amazon, Walmart), and Consumer to Consumer or C2C (eBay). 

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The factors which drive the growth of the e-commerce market before the COVID-19 pandemic include strong and steady growth of internet users and rising awareness related to online shopping, increasing online launching of products, low price due to bulk purchase, and so on. In addition, an increasing number of exclusive products in the market and lower prices of goods due to the direct distribution channel and economies of scale further contribute to the growth of the global e-commerce market.

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Moreover, after the COVID-19 pandemic, social distancing and staying home is further expected to push the consumers towards online shopping. However, uncertain consumer demand and supply chain issues can affect the e-commerce industry. The COVID-19 pandemic issue can also affect big merchants such as Walmart, which are experiencing a drop in casual shopping, supply chain disruption, and an increase in purchases of essential toiletries, groceries, and other products. 
The global e-commerce industry report is segmented based products including Electronics, Apparel, Beauty and Personal Care, Pharmaceuticals, and Nutritional Products, and others. The outbreak of COVID-19 had an impact on these segments due to the uncertainty in the supply chain and consumer demand across the globe. E-commerce supply chains are mainly strained by COVID-19 as well as factory closures in China, the US, and other countries. 

Market Segmentation
By Product Type
Electronics
Apparel
Healthcare
Beauty and Personal Care
Pharmaceuticals, and Nutritional Products
Others (Home Furnishing Products, Books, Grocery, Automobile)
Company Profile
Alibaba Group Holding Ltd.
Amazon.com, Inc.
Qoo10 Pte. Ltd. 
JD.com
Walmart Inc.
Shopify
Rakuten Group
eBay Inc.
Segment by Region 
North America           
Europe
Asia-Pacific    
Rest of the World

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