The Mouthwash Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Mouthwash Global Market Report 2024, The mouthwash market size has grown strongly in recent years. It will grow from $7.56 billion in 2023 to $8.11 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to consumer oral care awareness, regulatory standards, brand loyalty and marketing, dental recommendations, flavor preferences..

The mouthwash market size is expected to see strong growth in the next few years. It will grow to $10.72 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to rising health consciousness, innovative product formulations, environmental sustainability, e-commerce growth, emerging market trends.. Major trends in the forecast period include focus on teeth whitening and cosmetic benefits, introduction of multifunctional and specialty mouthwashes, rise in sustainable packaging practices, innovation in flavor profiles, digital integration for oral health monitoring..

An increase in the incidence of dental problems is expected to propel the growth of the mouthwash market going forward. Dental problems are conditions that impact oral health, including tooth decay, gum disease, tooth erosion, and gum infections. Mouthwash is essential in preventing cavities by reducing plaque and germs in the mouth. A mouthwash can fight cavities when used correctly and daily to prevent periodontal disease. For instance, in March 2023, according to the World Health Organization, a Switzerland-based United Nations agency, oral diseases affected close to 3.5 billion people worldwide, with 3 out of 4 involved living in middle-income countries. Globally, an estimated 2 billion people suffer from caries of permanent teeth, and 514 million children suffer from caries of primary teeth. Therefore, the increase in the incidence of dental problems is driving the growth of the mouthwash market.

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The mouthwash market covered in this report is segmented –

1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics

Top Major Players
Colgate-Palmolive Company
GlaxoSmithKline PLC
Johnson & Johnson
Reckitt Benckiser Group PLC
Hindustan Unilever Limited

Product innovation is a key trend gaining popularity in the mouthwash market. Companies operating in the mouthwash market are working on new product innovations to sustain their position in the market. For instance, in May 2022, SmartMouth Oral Health Laboratories, a US-based manufacturer of oral hygiene products, launched Mouth Sore Oral Rinse. The new rinse product comes with a zinc-ion-activated formula that activates billions of zinc ions that bond to the germs in the mouth, stopping the return of bad breath for 24 hours. It is also designed to efficiently relieve mouth pain related to mouth sores, canker sores, and cheek bites.

The mouthwash market report table of contents includes:
1. Executive Summary
2. Mouthwash Market Characteristics
3. Mouthwash Market Trends And Strategies
4. Mouthwash Market - Macro Economic Scenario
5. Global Mouthwash Market Size and Growth
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31. Global Mouthwash Market Competitive Benchmarking
32. Global Mouthwash Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Mouthwash Market
34. Mouthwash Market Future Outlook and Potential Analysis
35. Appendix

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