Aromatherapy Market, by Product Type(Consumables and Equipment), by Application (Skin & Hair Care, Pain Management, Insomnia, Boosting Immunity, Scar Management, and Others), by Mode of Delivery (Topical Application, Aerial Diffusion, and Direct Inhalation), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018 – 2026

Aromatherapy is a natural treatment based on plant extracts and other aroma compounds to promote health and well-being. It’s also called essential oil therapy, as essential oils are major components of aromatherapy as essential oils help to enhance the overall health of the body, mind, and spirit. It has numerous health benefits such as management of pain, improves sleep quality, reduces stress, depression, and anxiety, treats headaches and migraines, eases discomforts of labor, fights bacteria, virus or fungus, and boosts immunity. Some of the most commonly used essential oils of aromatherapy are eucalyptus, lavender, lemon, lemongrass, rosemary, geranium, chamomile, and tea tree oil.

Market: Drivers

The aromatherapy market revenue is expected to witness significant growth, and this can be attributed to a wide range of applications. Moreover, aromatherapy along with essential oils are used to combat the side effects of chemotherapy such as nausea, vomiting, anxiety, and depression. For instance, a study published in the journal Oncology Nurse Advisor in May 2018, stated that patients who had undergone brachytherapy - a treatment that delivers a targeted dose of radiation to tumors inside the body - experienced a 60 percent reduction in pain and a 20 percent reduction in anxiety after receiving essential oil aromatherapy and 30 minutes of foot reflexology therapy prior to their treatment sessions.

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Furthermore, it is also used in skincare and beauty products as herbal product, which contributes to aromatherapy market growth. For instance, according to studies published in National Center for Biotechnology Information (NCBI) in 2018, acne treatment cream with a combination of 20% propolis, 3% tea tree oil, and 10% Aloe Vera reduces acne efficiently in 15-30 days, owing to antibacterial and antifungal effects of tea tree oil.

Restraints

Improper use of essential oil can cause various side effects such as rashes, asthma attacks, headaches, allergic reactions, skin irritation, and nausea. Thus, this is expected to hamper the market growth. An experimental study was conducted at Taipei Medical University in 2012, where 100 healthy people were exposed to a room, which contained tiny droplets of essential oil of bergamot infused in the air for 2 hours. After 75 minutes, the condition of people began to deteriorate, the blood pressure, heart rate dropped and people started to feel sick.

According to the International Fragrance Association (IFRA) 2017 report, some oils should be completely avoided due to their toxicity. IFRA has banned many essential oils such as almond (bitter), aniseed, boldo, calamus, camphor, cassia, horseradish, mugwort, mustard, pennyroyal, rue, sassafras, savin, tansy, thuja, wintergreen, and wormwood till date.

Regional Analysis

North America is projected to hold the dominant position in the aromatherapy market over the forecast period, and this can be attributed to strong presence of major companies in the U.S., which include doTERRA International, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oils, Mountain Rose Herbs, Edens Garden, and Plant Therapy.

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The Asia Pacific is anticipated to witness significant growth owing to increasing demand for use of essential oils in treating burns, scars, and related infections. According to the Asian Pacific Journal of Tropical Biomedicine 2015 reports, Eucalyptus and Lavender essential oils are widely used for soothing burns and helping prevent burns from becoming infected, owing to the anti-microbial and anti-inflammatory property of the oils. It is also used to treat other skin problems such as cuts, lice, and insect bites.

Competitive Landscape

Key players operating in the global aromatherapy market include doTERRA International, Eden Garden, Young Living Essential Oils, Frontier Natural Products Corporation, Rocky Mountain Oils, Mountain Rose Herbs, Plant Therapy Inc., Thann-Oryza Co. Ltd., G Baldwin & Co., Ouwave Aroma Tech Co., Ltd., RyohinKeikaku Co. Ltd. (Muji), and Zija International, and Plant Therapy Essential Oils.

Taxonomy

The global aromatherapy market is segmented on the basis of product, application, mode of delivery, and region.

By Product Type
• Consumables
• Essential Oils
• Singles
• Herbaceous
• Woody
• Spicy
• Floral
• Citrus
• Earthy
• Camphoraceous
• Others
• Blends
• Carrier Oils
• Equipment
• Ultrasonic
• Nebulizing
• Evaporative
• Heat

By Application
• Skin & Hair Care
• Pain Management
• Insomnia
• Boosting immunity
• Scar Management
• Others

By Mode of Delivery
• Topical Application
• Aerial Diffusion
• Direct Inhalation

By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East
• Africa

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