Intrapartum Monitoring Devices Market - Regional Analysis

Regional segmentation of Intrapartum Monitoring Devices Market by Coherent Market Insights includes North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America holds dominant share in the intrapartum monitoring device market and this is attributed to high adoption rate of fetal monitoring devices and high preterm births. For instance, according to March of Dimes Foundation, in the U.S., the preterm birth rate among black women is 48% higher than the rate among all other American women. Furthermore, Asia Pacific is expected to witness a rapid growth, due to increasing governmental initiatives to reduce maternal mortality rate. For instance, according to an article published in the PLoS ONE journal, India accounted for one-third of all maternal deaths in 2014. The Janani Suraksha Yojna implemented by the National Health Mission of India aims to reduce financial barriers in maternity health care services by providing basic facilities at minimal cost.

Intrapartum monitoring device is a type of fetal monitoring device, used for assessing uterine activity and fetal heart rate patterns during the onset of labor. Intrapartum monitoring device aids in reducing risks and complications such as brain damage, cerebral palsy, newborn seizures, or fetal death during child birth. Growth of intrapartum monitoring devices market is driven by factors such as increasing product launches, increasing incidence of intrapartum-related neonatal deaths, and increasing birth related complications. According to the World Health Organization (WHO) and Maternal and Child Epidemiology Estimation Group (MCEE) provisional estimates 2017, the complications related to preterm birth, intrapartum events such as birth asphyxia, or infections such as sepsis or pneumonia accounts for 80% of newborn deaths.

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Intrapartum Monitoring Devices Market Drivers

New product launches by key market players is expected to aid in growth of the intrapartum monitoring device market. For instance, in 2017, MindChild Madical Inc. received clearance for pre-marketing notification from the US FDA for its MERIDIAN M110 fetal monitoring device. The system is a non-invasive intrapartum fetal monitor equipped with electrode that externally measures fetal heart rate (FHR), maternal heart rate (MHR), and uterine contractions (UA). Moreover, in 2015, Monica Healthcare Ltd. (now a part of GE Healthcare) launched novel product, Novii Wireless Patch System. The Novii Patch is a single-use, peel-and-stick disposable patch that is attached to the woman’s abdomen with a higher body mass index (BMI), with the help of adhesives.

Growth of the intrapartum monitoring device market is majorly driven by high incidence of intrapartum-related neonatal deaths. According to the Maternal and Child Epidemiology Estimation Group, in 2013, intrapartum-related neonatal deaths accounted for 24% of the deaths in neonates, globally. Therefore, in order to decrease neonatal stillbirths and intrapartum-related deaths, demand for intrapartum monitoring device is increasing, in turn leading to intrapartum monitoring devices market growth. Furthermore, a survey conducted in the U.K. suggests that in 2015, 225 babies died due to intrapartum stillbirth and intrapartum-related neonatal deaths. According to UNICEF, intrapartum-related events caused 11% whereas, preterm birth complications caused 16% of death among neonates in 2016. According to The American College of Obstetricians and Gynecologists, over 85% of the 4,000,000 live births occurring in the U.S. during 2011 required fetal monitoring during labor and delivery.

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Increasing birth rate in emerging countries are factors fueling growth of the intrapartum monitoring market. According to Ministry of Health of New Zealand, in 2015, the birth rate for young women is decreasing over the last decade, whereas the birth rate for older women is increasing, owing to increasing family planning programs.

Intrapartum Monitoring Devices Market Restrain

Increasing adoption of out-of-hospital births is expected to be major restraining factor for growth of the market. For these out-of-hospitals births, equipment and monitoring devices such as fetal monitoring devices are not required. Moreover, it also requires professionally skilled person for operating these devices. For instance, according to Center for Disease Control and Prevention (CDC), the percentage of out-of-hospital births increased from 0.87% in the U.S. in 2004 to 1.36% in 2012.

Intrapartum Monitoring Devices Market – Competitive Landscape

Major market players operating in the intrapartum monitoring device market include Koninklijke Philips N.V., General Electric Company, and Arjohuntleigh (subsidiary of Getinge AB).

Market players are engaged in expanding their share through inorganic growth strategies such as mergers and acquisitions of small companies offering novel technologies. For instance, GE Healthcare acquired Monica Healthcare in 2017, to expand digital maternal-infant care offering. In 2015, GE Healthcare was Monica’s North American distribution partner for Novii Wireless Patch System.

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