The report "Global Smart STB Market, By Type (Satellite Set-Top Box, DTT Set-Top Box, IPTV Set-Top Box, OTT Set-Top Box, and Cable Set-Top Box), By Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition), By End-User (Residential, Commercial), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”.

Key Highlights:

January 2019 - TV provider DISH announced that it is integrating its Hopper line of receivers with Google Assistant, by integrating the smart assistant directly into its set-top boxes. This new integration builds on the DISH voice remote's existing ability to control the TV experience, including navigation, search, and content selection.
October 2017 - Huawei and Dolby Laboratories Inc. announced that the Huawei Q22 set-top box is one of the first IPTV set-top boxes in the world to support Dolby Vision high-dynamic-range (HDR) technology. Dolby Vision transforms the TV experience at home by delivering greater brightness and contrast, as well as a fuller palette of rich colors.
Analyst View:

Growing consumption of hybrid content, and digitization

The smart STB market is witnessing rapid transformations. The growing consumption of hybrid content, digitization in emerging economies, the rising internet penetration, and growing demand from the commercial sector are some of the prominent factors leading to the growth of the smart STB market. Besides, the digitization of cable networks in high population countries has also increased the demand for smart set-top boxes. Also, the emergence of new smartphone and online platforms and digital pathways is supporting operators to provide cloud-based non-linear and on-demand services, thereby offering a high potential and growth for the smart STB market during the forecast period.

The increasing consumption of OTT content

The increasing consumption of OTT content on smartphones and other handheld devices are major drivers for the smart set-top box market. The rising demand for energy-efficient smart appliances is expected to generate high innovation opportunities for smart set-top boxes during the forecast period. The introduction of artificial intelligence and voice assistant technology is also fueling the smart STB market growth.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “Global Smart STB Market,” By Type (Satellite Set-Top Box, DTT Set-Top Box, IPTV Set-Top Box, OTT Set-Top Box, and Cable Set-Top Box), By Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition), By End-User (Residential, Commercial), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Key Market Insights from the report:

The global smart STB market accounted for US$ 1.48 billion in 2020 and is projected to register a moderate CAGR over the forecast period. The market report has been segmented on the basis of type, resolution, end user, and region.

By test, IPTV segment captured more than one-third of the global smart set top box market and is expected to grow at a high CAGR during the forecast period. YouTube, Netflix, and Amazon Prime are the most popular platforms, which are gaining prominence in terms of content and delivery, thereby fueling demand for smart STB devices.
By resolution, consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos.
By end user, the residential segment has a large market share in the smart set top box market by end-user and is expected to grow at a CAGR during the forecast period.
By region, Asia-Pacific is expected to become the largest market, owing to the growing adoption of different set-top boxes in countries, such as China and India. A large part of the Asian population still depends on set-top boxes and television sets for entertainment.
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Competitive Landscape:

The prominent player operating in the global smart STB market includes Huawei Technologies Co. Limited, ARRIS International, Technicolor SA (Cisco System Inc.), Humax holdings Co. Ltd., Dish Network Corporation, CommScope, Technicolor, Apple, Skyworth, Xiaomi, and Airtel.

The market provides detailed information regarding industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory framework across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included into the report.

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Some Important Points Answered in this Market Report Are Given Below:

Explains an overview of the product portfolio, including product development, planning, and positioning
Explains details about key operational strategies with focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
Detailed analysis of the market revenue over the forecasted period.
Examining various outlooks of the market with the help of Porter’s five forces Analysis, PEST & SWOT Analysis.
Study on the segments that are anticipated to dominate the market.
Study on the regional analysis that is expected to register the highest growth over the forecast period.
Key Topics Covered

Introduction
Study Deliverables
Study Assumptions
Scope of the Study
Research Methodology
Executive Summary
Opportunity Map Analysis
Market at Glance
Market Share (%) and BPS Analysis, by Region
Competitive Landscape
Heat Map Analysis
Market Presence and Specificity Analysis
Investment Analysis
Competitive Analysis
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