Market Highlights

The global SMS firewall market is promoted to arrive at USD 3.31 Bn mark by 2023, at a stunning development pace of CAGR 10.5% from 2017 to 2023, Market Research Future (MRFR) reports. The SMS firewall works with different versatile organization administrators and SMS aggregators to guarantee an issue free assistance. Forestalling illicit SMS traffic and halting plausible information spillage are a portion of the key SMS firewall capacities. Acquisition of cell phones is promoted to be the greatest driver of the market.

Drivers and Restraints:

With different media and diversion areas, government, BFSI, and others SMS as a medium to spread data, establishment of SMS firewall has happened to prime significance. The ascent in application to individual (A2P) SMS, rigid government measures, and developing concern in regards to wellbeing and security have opened up roads for the worldwide SMS firewall market. Different benefits, for example, upgraded client experience, high flexibility, decreased functional expense, quick execution can likewise affect the worldwide market development in a critical manner.

Notwithstanding, absence of specialized ability in programming SMS firewalls and inconsistency in usefulness can discourage the anticipated worldwide market development rate.

Industry Trend:

The ascent in dispensable salaries of buyers has likewise set off a change in shopper conduct. Individuals have now begun utilizing further developed handheld gadgets and getting reliant upon their cell phones for different applications, like business efficiency and monetary exchanges. Subsequently, specialist co-ops are concocting new advancements to give customers a more secure encounter. For example, Cloudmark has presented The Cloudmark Safe Messaging Cloud (SMC) where a mix of information investigation, mechanized danger observing and a group of specialists furnishes ongoing arrangements with outrageous exactness.

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Segmentation:

The global SMS firewall market has been segmented by SMS type, service, organization, and end-user.

By type, the segments are, application to person (A2P), person to application (P2A), and others. The A2P segment is touted to grow the maximum during the forecast period (2016-2023). Almost all the industry verticals are now relying on A2P such as banking, finance, travel, and healthcare. These type of SMS are spam free and expected to take the global market demand to new levels.



Service-wise segmentation includes SMS, A2P SMS, SMS fraud, unstructured supplementary service data (USSD), send routing info, signaling errors, and others. USSD is quite similar to that of SMS service, but it comes with a specific time frame within which the transaction can only take place. A2P SMS have various implementations, such as alerts, one-time passwords (OTP) verifications, and promotional messages.

Organization-based segmentation is comprised of small and medium scale enterprises (SME) and large-scale enterprises. Various SMEs are adopting cloud-based SMS solutions owing to its cost-effective nature and flexible structure. This can boost the market further during the forecast period.

By end-user, the market is segmented into media & entertainment, BFSI, retail & wholesale, telecom & IT, manufacturing, healthcare, government, industrial, education, and others. The telecom & IT sector holds a significant market share owing to their extensive usage of cloud-based SMS firewalls. Industrial sectors are also showing rapid growth and expected to register a considerable CAGR over the forecast period.

Regional Analysis:

Region-wise segmentation includes North America, Europe, Asia Pacific (APAC) and Rest-of-the-World (RoW).

The U.S. leads the North America SMS firewall market as various aggregators and MNOs have already started implementing SMS firewalls on a large-scale. Hence, the market during the forecast period is expected to receive a boost from this region. The sale can further aggravate with the implementation of non-stringent laws by Federal Communications Commission (FCC).

APAC is expected to register the maximum CAGR during the forecast period. Various mobile operators are implementing SMS firewalls to protect any malpractices. Due to an astounding mobile subscriber base, the network providers are all trying to serve their customers better by providing maximum security. Hence, a healthy market competition is expected to develop with fewer chances of price wars.

RoW has also started implementing various SMS firewalls after recent cyber-attacks. As per the reports published by FireEye Dynamic Threat Intelligence (DTI), the regions of UAE, Saudi Arabia, and Qatar have been riddled with cyber-threats and spoofs in recent times and have been forced to implement latest SMS firewall technologies.

Market Competition:

The growing demand for cloud-based solutions has created a need for safe and secure operational measures. Major companies are trying to cement their position through mergers and acquisitions and also by research & developments. For instance, in 2016, Tata Communications Limited had joined hands with Anam Technologies Ltd. to enhance mobile user experience.

The prominent players controlling the SMS firewall Market are SAP SE (Germany), AMD Telecom S.A. (Greece), Tata Communications Limited (India), Twilio Inc. (US), Anam Technologies Ltd. (Ireland), Cloudmark, Inc. (US).

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Global SMS firewall Market, By SMS type (Application to Person messaging, Person to Application), By Service type, By Organizations, By End-User (Industry, Government, Media and Entertainment, Healthcare, BFSI and Real Estate) - Forecast 2027

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