What do you know about your website’s link profile? Do you have any risky links that should be removed from your website? Is your link building strategy effective? To have an answer to these questions you need SEO link audit. Such an audit will assess each of your current links and see whether or not they are good for your website. When it comes to performing SEO audit for link purposes there are various aspects to be consider. Links that do not perform will not do much for your website and they will not help you enhance your SEO.

Why SEO Audit for Link Purposes?

If you need help creating a digital marketing plan that really works, the first thing you should do is hire a skilled agency for a reliable SEO audit for links. The fastest and most effective way to boost traffic is via links. You should not ignore the back links of your website for they can make a great difference as far as the success of your site is concerned. When they resort to professional auditing services most people have an objective in mind. You can have an audit to:
• See how you can recover from a penalty and focus on the link schemes that exist on your site
• To gather data that you can use to find and leverage new opportunities
• To assess the links of a competitor that outranks you and to use the information to neutralize its competitive advantage.

The good news is that professional https://www.link-building-strategies.com/seo-audit/ SEO audit can do a lot for your business. If the purpose of the audit is to help you recover from a Google penalty, it makes sense for your auditor to gather GWT data and to focus on the links you have obtained around the date of the penalty. All the links on your website will be analyzed and the ones that do not comply with webmaster guidelines will be removed. Building links is a time-consuming practice, one that requires great knowledge and you need content and proper marketing to get other relevant sites in your niche to link to yours.

Links are considered votes of confidence for Google and when you have relevant links pointing to your website you will rank high and get more organic traffic. Specialists in this field use different methods to build links and you should make sure they resort to white hat strategies that will not have your website penalized for improper link building techniques.

What to Focus on During SEO Link Audit?

The best part about a SEO link audit is that it will present useful information on all the links available on your website. There are some link characteristics that will be analyzed during the audit and these are:
• The URL of the page that links to your website
• The URL on your site that is being linked to
• The IP of the URL that links to you
• The anchor text used
• The percentage of anchor text
• The status of the links
• The assessment of the link’s trust and authority.

Penguin is an anti-link spam algorithm created to penalize websites that use link schemes and to rank those with natural link profiles. It takes time to build such a natural profile that should include:
• Brand links
• Anchor text keyword links
• Partial-match keyword links
• Generic links
• Page title links

Thanks to https://www.link-building-strategies.com/ SEO link audit conducted by a skilled auditor you will make sure that there are no toxic backlinks on your website that affects its ranking. Using tactics that are not approved by Google to build links will hurt your website and it will have damaging consequences in the long run. Provided you succeed to implement a successful link building campaign, Google will be able to find your pages faster, your website will denote credibility and trustworthiness, you will get targeted referral traffic. The importance of building links should not be ignored, but this does not mean that you should do this blindly. You have to pay attention to building the right links to enjoy a great impact.

What Types of Links Are Analyzed during SEO Audit?

A successful link building strategy should contain contextual links, which are usually placed in the body of the content, follow links, which are essential to a great link profile provided they come from high quality sources, editorially placed links, which are very effective and approved by Google, links from unique referring domains, links with a powerful topic relevance and a natural anchor text mix. As you can see, there are various aspects to focus on when building links and when conducting an audit for link purposes.

Given the fact that search engine optimizers can resort to white hat and black hat strategies to earn a ranking position, it is best to have a SEO link audit to ensure the links on your website are not built on manipulative tactics that will hurt you. Toxic, risky links should be removed from your website, links obtained from hacked sites, links built with automated programs, comment spam, sidebar links. As you can see, there are various aspects you should pay attention to when hiring an agency to help you with your link building strategy.

To summarize, everything you do for your website matters. If you are committed to having a website that delivers a great user experience, one that you can be proud of, you will resort to an agency that employs the best search engine optimization practices, also known as white hat strategies. By doing so, you will avoid unpleasant surprises in the long run and you will make sure your website is not affected by Google’s algorithm update. You need a reliable SEO audit to see what has been done for your website so far and what you should do from now on. It is a lot easier to benefit from greater visibility and to obtain a better ranking when you know what to do.