The global immune health supplements market is likely to grow astonishingly backed by the increasing popularity of non-GMO and organic ingredients amongst the masses. The trend is further resulting in the rising purchase of organic immunity health supplements worldwide. This information is given by Fortune Business Insights™ in a report, titled, “Immune Health Supplements Market Size, Share &COVID-19 Impact Analysis, By Ingredient Type (Vitamins, Minerals, Herbal Botanical Extracts, Probiotics, Amino Acids, Omega 3-fatty acids, Others), By Form (Soft Gels/Capsules, Tablets, Powder, Liquids, and Others), By Source Type (Plant Based, Animal Based), By Distribution Channel (Pharmacies and Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store, Others) and Regional Forecast, 2020-2027.” The report further states that the immune health supplements market size was USD 16.32 billion in 2019 and is projected to reach USD 29.40 billion by 2027, exhibiting a CAGR of 7.4% during the forecast period.

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This Report Answers the Following Questions:
• Which are the market drivers, hindrances, and dynamics?
• Will the companies adopt new strategies to compete in the market?
• Which segment is expected to dominate the market in terms of share?
• How will COVID-19 help in generating more sales of immune health supplements?
•
Regional Analysis-
North America to Lead Owing to Rising Prevalence of Obesity & Diabetes
Geographically, North America procured USD 5.89 billion in 2019 in terms of revenue. This region is set to lead in the near future backed by the rising awareness among people about health and self-wellness. Besides, the increasing prevalence of lifestyle diseases, such as diabetes and obesity would contribute to the market growth in this region. The region will be followed by Asia Pacific because of the rapid urbanization that is further making people shift towards immunity health supplements. Coupled with this, the increasing changes in lifestyle and rising health consciousness would propel the market growth in this region.Owing to COVID-19, the region is experiencing high demand for products infused with elderberry, zinc, vitamin C, and D.

Drivers & Restraints-
A Need to Reconsider Health Owing to COVID-19 will Skyrocket Demand
The COVID-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and well-being by the masses.They are persistently striving to dodge any type of infectious disease by consuming immunity boosters equipped with omega-3 fatty acids, mineral supplements, herbal extracts, and vitamins. One of the significant challenges that may occur is the disruptions in the supply chain network. The Nutrition Business Journalmentioned that in April 2020, the purchase of these health supplements increased at a fast pace.
However, some of these supplements may cause adverse effects if blended with other medicines or consumed before surgery. Many of these products remain untested on pregnant ladies and children. This is a major factor that may hamper the immune health supplements market growth during the forthcoming years.

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Competitive Landscape-
Key Players Aim to Gain Competitive Edge by Developing Novel Supplements
The companies present in the market are mainly focusing on scientific researchactivities to develop innovative immune health supplements for generating more sales. Some of them are also adopting the strategy of mergers and acquisitions to strengthen their product portfolio. Below are two of the latest industry developments:
• May 2020: Ancient Nutrition launched a new range of SBO Probioticsconsisting of four innovative products, namely, Men's and Women's, Gut Restore, and Ultimate. These are created by combining superfoods and strain-diverse soil-based organisms (SBO) probiotics. These would help in supporting the immune system and gut health.
• April 2020: Royal DSM successfully acquired Glycom A/S, a supplier of Human Milk Oligosaccharides (HMO). The deal required an investment of €765 million.It would aid Royal DSM in adding HMOs to its product offerings and in providing novel solutions to its consumers.

Fortune Business Insights™ lists out the names of all the immune health supplements producers operating in the global market. They are as follows:
• Herbalife Nutrition (California, United States)
• Nutramax Laboratories (Maryland, United States)
• BioGaia (Stockholm, Sweden)
• Blackmores Limited (New South Wales, Australia)
• Glanbia, Plc (Kilkenny, Ireland)
• Royal DSM (Heerlen, Netherlands)
• Alticor Inc. (Amway) (Michigan, United States)
• USANA Health Sciences (Utah, United States)
• Bayer AG (Leverkusen, Germany)
• NOW Foods (Illinois, United States)
• Pfizer (New York, United States)
• Other key market players

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Segmentation:
By Ingredient Type
• Vitamins
• Minerals
• Herbal Botanical Extracts
• Probiotics
• Amino Acids
• Omega 3-fatty acids
• Others
By Form
• Soft Gels/Capsules
• Tablets
• Powder
• Liquids
• Others
By Source Type
• Plant-Based
• Animal-Based
By Distribution Channel
• Pharmacies and Drug Stores
• Hypermarket/Supermarket
• Online Stores
• Specialty Store
• Others
By Geography
• North America
o By Ingredient Type
o By Form
o By Source Type
o By Distribution Channel
o By Country

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