ADHD Supplements Market Size, Share, Forecast, & Trends Analysis by Type (Omega Fatty Acids, Amino Acids, Vitamins, Minerals), Application (Memory Enhancement, Mood Regulation), Form (Capsules, Tablets), Distribution Channel (Online)—Global Forecast to 2031
Meticulous Research® has released a new report titled "ADHD Supplements Market—Global Opportunity Analysis and Industry Forecast (2024-2031)", forecasting the market to reach $0.97 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
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The ADHD supplements market is expanding due to several key factors. The rising prevalence of ADHD, along with increasing consumer demand for natural, non-pharmaceutical treatments, is driving the market's growth. In addition, advancements in research and development (R&D) are leading to more effective and targeted ADHD supplements. The broader focus on mental health and well-being is also contributing to the demand for these products. Innovations in plant-based and organic supplements, the expansion of e-commerce, and rising investments in the sector present further opportunities for market growth. A notable trend is the growing consumer interest in personalized and customized supplements designed to meet individual health needs.
Key Market Players
The ADHD supplements market is moderately competitive, with a mix of large, medium, and small players operating across global, regional, and local markets. Leading companies in this sector include TruBrain Inc. (U.S.), Opti-Nutra Ltd. (U.K.), Viva Naturals Inc. (U.S.), FENIX Health Science, LLC (U.S.), BMD, Inc. (U.S.), Smarter Health, Inc. (U.S.), Pharmavite LLC (U.S.), Noggin Braincare Ltd. (U.K.), Kirin Holdings (Japan), Fonterra Co-operative Group Ltd. (New Zealand), Herbalife Ltd. (U.S.), Nordic Naturals, Inc. (U.S.), Life Extension Foundation Buyers Club, Inc. (U.S.), Pure Encapsulations, LLC (U.S.), and ADHD Naturally (U.S.).
Market Segmentation
The ADHD supplements market is segmented by type, application, form, and distribution channel, with each segment expected to experience different growth trajectories.
• By Type: Omega fatty acids are expected to dominate the market in 2024. Omega-3 and omega-6 fatty acids, widely recommended by healthcare professionals for their ability to improve brain function and reduce hyperactivity, are increasingly popular among consumers. Their inclusion in combination supplements designed for brain wellness is helping to expand the product portfolio, driving market growth.
• By Application: The focus and attention improvement segment is projected to account for the largest share of the market in 2024. This is fueled by rising ADHD diagnoses and growing demand for non-pharmaceutical interventions. ADHD supplements are valued for their ability to balance neurotransmitters, enhance cognitive function, and improve mental health, appealing to consumers seeking natural ways to support brain health.
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• By Form: The capsule segment is expected to lead the market in 2024. The popularity of combination supplements, such as those containing omega fatty acids, along with the preference for plant-based options and the convenience of consistent dosing, has positioned capsules as the dominant form in the ADHD supplements market.
• By Distribution Channel: Offline retail stores are anticipated to remain the leading distribution channel for ADHD supplements in 2024. The convenience of physical shopping, the ability to receive advice from pharmacists, and the broad availability of products contribute to the dominance of offline stores. Consumer confidence in over-the-counter ADHD supplements further supports this trend.
Regional Overview
The report also examines the market by region. North America is expected to dominate the ADHD supplements market in 2024, primarily due to the high prevalence of ADHD, growing interest in natural and organic supplements, and increased spending on health-related products. The rise in mental health awareness and the increasing use of prescription medications have also led many consumers to seek natural alternatives, including ADHD supplements. Within North America, the U.S. is projected to hold the largest share of the market in 2024, driven by these trends.
Conclusion
The ADHD supplements market is set for strong growth in the coming years, driven by rising ADHD prevalence, demand for natural alternatives, and innovations in supplement offerings. With increasing consumer interest in personalized solutions and the continued expansion of e-commerce and offline retail channels, the market offers significant opportunities for stakeholders across the value chain.

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