Meticulous Research®, a leading global market research firm, has released a detailed report titled “CBD-infused Products Market—Global Opportunity Analysis and Industry Forecast (2024-2031).” This report forecasts that the CBD-infused products market is expected to reach an impressive $291.39 billion by 2031, growing at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
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The significant growth of the CBD-infused products market is driven by several factors. The increasing demand for and legalization of cannabis, coupled with a rising interest in cannabis-infused edibles, plays a crucial role in market expansion. Additionally, the therapeutic health benefits associated with CBD-infused products are attracting more consumers. However, challenges remain, particularly the high cost of cannabidiol (CBD) and stringent government regulations concerning cannabis use in certain regions.

Another area of potential growth is the increasing demand for CBD-infused products in pet food, along with the rising popularity of cannabis-infused beverages. These segments present significant opportunities for market stakeholders looking to innovate and expand their offerings.

The competitive landscape of the CBD-infused products market is moderately crowded, featuring a mix of large, medium, and small players from global, regional, and local markets. Key companies in this sector include Canopy Growth Corporation, Aurora Cannabis Inc., and Tilray Brands, all based in Canada, as well as U.S. firms such as Cresco Labs, MariMed Inc., and Irwin Naturals Inc. Other notable players include GW Pharmaceuticals (U.K.), Elixinol Global Limited (Australia), and various companies from India and Europe.
The market is segmented based on source, type, and distribution channel. Among the sources analyzed, the hemp segment is expected to dominate, accounting for approximately 76.3% of the market in 2024. The preference for hemp-sourced CBD products is driven by their lower tetrahydrocannabinol (THC) concentrations, which eliminate psychoactive effects, making them suitable for a wide range of medical applications. Moreover, the anti-inflammatory and antioxidant properties of hemp-derived CBD contribute to its popularity.
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Within the types of products, the edibles segment is projected to hold a substantial share of 33.6% in 2024. The growing trend of cannabis for recreational use, alongside increasing demand for cannabis-infused foods, significantly boosts this segment. Factors contributing to its growth include the expanding use of CBD in confectionery and bakery products, as well as a growing consumer base seeking alternatives to smoking.

Regarding distribution channels, the offline segment is anticipated to lead the market due to consumer preferences for in-person shopping experiences. This preference is fueled by the desire for authentic and high-quality products, as well as the enhanced shopping experience that physical stores provide.

Geographically, the report offers a comprehensive analysis of various regions, including North America (U.S. and Canada), Europe (Germany, France, U.K., Spain, Italy, and others), Asia-Pacific (Australia, China, India, Japan, and others), Latin America (Mexico, Brazil, Argentina, and others), and the Middle East & Africa (GCC, Israel, South Africa, and others).

North America is expected to dominate the market, holding a 59.5% share in 2024, valued at approximately $26.76 billion. This dominance is attributed to factors such as accessibility, technological advancements in CBD production, a large consumer base, and a growing shift towards CBD for both medical and recreational use. Increased consumer awareness of the health benefits of CBD and rising spending on these products further solidify North America’s leading position in the CBD-infused products market.

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