According to a new market research report titled, ‘English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecasts to 2029,’ the market is expected to reach $69.62 billion by 2029, at a CAGR of 9.5% from 2022 to 2029.

English language learning nowadays has become a necessity to sustain a competitive world. The digitalization of the education industry has added to multiple digital learning platforms that offer English language learning techniques and practices. Learning English has numerous advantages, not only for personal development but also for professional growth. Vendors are focusing on offering English language learning solutions that can provide easy and effective communication, enhance the teaching and individual learning experience, and helps overcome learning obstacles.

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The growth in this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market. The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the dearth of trained professionals to teach English is a major challenge for the players operating in this market.

Impact of COVID-19 on the English Language Learning Market

The COVID-19 pandemic has been disrupting education systems, particularly affecting the most vulnerable learners and businesses across the globe. According to UNESCO, in 2020, nationwide closures impacted over 60% of the world’s student population, where 188 countries worldwide closed schools nationwide, affecting over 1.5 billion learners and representing more than 91% of total enrolled learners. As a result, imparting education witnessed a dramatic change with the distinctive rise of E-learning.

According to UNICEF, in 2020, approximately 463 million students around the globe faced interruptions in education, mainly due to a lack of remote learning policies or equipment needed for learning at home. Thus, governments around the globe undertook substantial efforts to ensure continuing education opportunities and rolled out initiatives for the growth of the education sector. For instance, in 2021, the United States Department of Agriculture (USDA) announced an investment of approximately USD 42.3 million in distance learning and telemedicine infrastructure to improve education and health outcomes. Also, in 2021, the Government of India and the World Bank signed a USD 500 million deal for the “Strengthening Teaching-Learning and Results for States Program (STARS)” to improve the quality and governance of school education and support the country’s goal of providing ‘Education for All.’ Such developments and the growing adoption of online platforms for English language learning are expected to boost market growth during the forecast period. Also, the rise in remote and online learning during the pandemic and the demand for low-cost language learning platforms and services contributed to the market growth. However, the pandemic decreased offline English language learning as schools conducted online teaching sessions using blended learning. Also, in 2021, China's education administration banned the usage of English in educational institutions. Thus, such low acceptance and banning of English may restrain market growth in the coming years.

The global English language learning market on methodology (blended learning, offline learning, online learning), learning mode (self-learning apps and applications, tutoring (one-on-one learning, group learning), age group (40 years), end user (individual learners, educational institutes (k-12, higher education), government bodies, corporate learners), and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.

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Based on methodology, in 2022, the blended learning segment is estimated to account for the largest share of the English language learning market. However, the online learning segment is also projected to register the highest CAGR during the forecast period due to the increasing user base for mobile phones, the growing digitalization in the education sector, the increasing budget allocations and investments for E-learning programs, and the emergence of new online learning platforms after the COVID-19 pandemic.

Based on learning mode, in 2022, the tutoring segment is estimated to account for the largest share of the English language learning market. The growing investment in e-learning tools and technologies to enhance the teaching experience, increasing need for education, and demand for cost-effective programs to address the knowledge gap in students.

However, the self-learning apps and applications segment is also projected to register the highest CAGR during the forecast period due to the increasing consumer acceptance of low-cost technology-based products, the emergence of new online learning platforms after the COVID-19 pandemic, increasing digitalization of educational content, need for scalable, flexible, and customizable solutions for language learning.

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Based on age group, in 2022, the