The process of developing, sending, receiving, and evaluating messages for large audiences through verbal and written media is known as mass communication (or communications). It's a broad field that encompasses not only how and why a message is developed, but also how and why it's delivered. Print, digital media and the Internet, social media, radio, and television are just a few of the many outlets available. Strategic communication, political communication, journalism, health communication, integrated marketing communications, and other related professions are all part of a bachelor of arts mass communication.

Professionals in mass communication employ their understanding of rhetorical principles and strategic media tactics to create, share, and analyse communications aimed at broad audiences. On a daily basis, public relations specialists, journalists, advertisers and marketers, broadcast professionals, content writers, public health educators, graphic designers and illustrators, corporate media managers, and other media professionals use mass communication strategies to mould and launch strategic communication plans — from broadcast news to online marketing campaigns and public health — using mass communication strategies.

Programmes leading to a bachelor's degree in mass communication.

A bachelor of arts mass communication can provide important foundational training to step into a task within one or more of those areas for current and prospective undergraduate students who know they want to work in large-scale media development, whether in journalism, marketing, public relations, political and/or social justice communication. Core courses in mass communication theory and history, mass media writing, editing, and publishing for mass audiences, and media law and ethics are common in bachelor's degree programmes in mass communication. Electives in specific areas of mass communication, such as writing and research for journalists, television broadcasting, digital advertising, and public relations writing are common in bachelor's degree programmes in mass communication.
Students may find that a serious one among the aforementioned areas will provide them with training in mass communication theories, concepts, and best practises, as mass communication encompasses many different fields, such as public health education, journalism, digital marketing, and public relations. An undergraduate degree in journalism, for example, would address media ethics and theory, but a marketing major might focus on creating messages for large audiences. Undergraduate majors in mass communication and a related discipline are also available at some colleges; for example, bachelor's degree programmes in journalism and mass communication are available.

There are bachelor's degrees in mass communication that focus on mass communication research, the sociocultural impacts of mass media, and the historical and contemporary role of mass communication in social justice, politics, and cultural development, in addition to industry-focused bachelor's degrees. These programmes, which are sometimes referred to as bachelor's degrees in mass communication and media studies, are oriented toward students who want to conduct study on the effects of mass communication.
Because of the large variety of undergraduate programmes in mass communication and the differences in course offerings among them, prospective students interested in pursuing a bachelor's degree in mass communication should thoroughly investigate their alternatives. Symbiosis Centre for Media & Communication (SCMC) is one among the best bachelor of mass communication colleges in india.