For B2B Marketers that are looking to successfully engage buyers and target accounts, intent data presents an unrivalled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top of funnel programs, improve lead scoring/nurturing, prioritize outreach and provide account intelligence to sales teams.

Join MeritB2B and 180byTwo as we take a deep dive into all things B2B Intent Data.

You will learn:

What is intentdata and why is it important?
How is intentdata sourced and what are the different kinds of intent data?
Ways you can activate intentdata for ABM/Social/Content Syndication
How to use office location based intentdata for sales prioritization
Other aspirational/novel use cases of intentdata

Our Presenters:

Ben Goldman | SVP of Digital and Performance Marketing at 180byTwo, a MeritB2B Company
Alex Lukashov | VP of DaaS Sales at 180byTwo, a MeritB2B Company

 We hope you will join us!

For more information, please visit https://180bytwo.com/intent-data-b2b-marketers/

To register, please visit https://register.gotowebinar.com/register/6802524923276205840

Date & Time:

Thu, Apr 29, 2021 2:00 PM - 2:45 PM EDT