The Interactive Display Market is expected to grow at a CAGR of 8.1% from 2020 to 2027 to reach USD 35.03 billion by 2027, from USD 20.34 billion in 2020. Interactive displays find applications across multiple industry verticals, such as retail, BFSI, education, corporate & government, healthcare, transportation, sports & entertainment, and hospitality. These displays are highly valued in the retail sector, wherein they are extensively used as digital signages to attract customers. Another important end-user sector for interactive displays is the education sector.

Interactive whiteboards are widely implemented in schools and colleges to promote interactive learning. The growth of the interactive display market is majorly driven by increasing demand for interactive signages & kiosks, declining cost of interactive displays, and rising adoption of interactive learning solutions in classrooms.

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The global interactive display market is segmented on the basis of product (interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, and others), panel size (17”-32”, 32”-65”, 65” and above), technology (LCD, LED, and OLED), and end user (retail, healthcare, corporate & government, education, BFSI, transportation, sports & entertainment, hospitality, and others). The study also evaluates industry competitors and analyses the market at a country level.

Based on product, the interactive display market is segmented into interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, others. The interactive video walls segment is estimated to grow at the highest CAGR during the forecast period. The rising implementation of interactive video walls in museums, exhibitions, sports arenas, corporate buildings, universities, and innovation centers is one of the major drivers for the growth of this market.

Based on panel type, the interactive display market is segmented into 17”-32”, 32”-65”, and 65” and above. The 65” and above panel size segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of this segment is mainly attributed to the high demand for large interactive displays in BFSI and entertainment sectors. However, the 32”-65” panel size segment commanded the largest revenue share of the global interactive display market in 2020.

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Based on technology, the interactive display market is segmented in to LCD, LED, and OLED. The OLED segment is expected to grow at the highest CAGR during the forecast period. The advancement in technology enables the production of transparent OLED interactive displays, which are being used in shows, exhibitions, and events.

Based on end user, the interactive display market is segmented into retail, healthcare, corporate & government, education, BFSI, transportation, sports & entertainment, hospitality, and others. In 2020, the hospitality segment is expected to grow at the highest CAGR during the forecast period. This is primarily due to the rapid adoption of interactive flat panel displays and interactive kiosks in hotels and restaurants to enable customers in wayfinding, event notification, check-ins, and social media displays for a smooth and enjoyable experience.

This research report analyzes major geographies and provides a comprehensive analysis for North America (U.S. and Canada), Europe (France, Germany, Spain, Italy, U.K., and Rest of Europe), Asia-Pacific (China, India, Japan, and RoAPAC), Latin America, and the Middle East & Africa. In 2020, North America commanded the largest share of the global interactive display market, followed by Asia-Pacific and Europe. The large share of the North American region is mainly attributed to the increasing adoption of interactive learning in both schools and colleges, high demand for interactive flat panel displays in the corporate sector, and adoption of interactive tables in restaurants & events.

The key players operating in the global interactive display market are Samsung Electronics (South Korea), NEC Corporation (Japan), LG Display (South Korea), Leyard Optoelectronic (China), Sharp (Japan), Panasonic Corporation (Japan), ViewSonic (US), Elo Touch Solutions (US), Crystal Display Systems (UK), Horizon Display (US), BenQ Corporation (Taiwan), Promethean World Ltd (US), Pro Display Group (UK), SMART Technologies (Canada), and TableConnect GmbH (Austria).

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Key questions answered in the report-

Which are the high growth market segments in terms of product/panel size/technology/end-user/region?
What was the historical market for interactive displays across the globe?
What are the market forecasts and estimates for the period 2020–2027?
What are the major drivers, restraints, and opportunities in the global interactive display market?

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