Asia-Pacific fruit beer market is estimated to grow at a CAGR of 6.4% during the forecast period. Online distribution channel is offering an opportunity for the manufacturers of fruit beer to expand their presence online and reach target audience. An inclination towards online sales have been witnessed in the region, owing to the rising internet penetration in the region. As per the World Bank, 54.3% population in China were reported using internet, whereas in India, 34.4% population were using Internet. It can offer an opportunity for fruit beer manufacturers to collaborate with regional e-commerce retailers to sell their products on their website.
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Alibaba, BigBasket, Amazon, and JD.com are some major e-commerce players with potential availability in the region. The cost of fruit beer ranges from brand to brand. Additionally, fruit beer online may also come with offers and discounts. Online shop allows consumer to check the nutritional value on all fruit beer products by clicking on the product description of that product. Online retailers including BigBasket allows consumers to choose express or standard delivery to get the order the very same day, which supports timely delivery of fruit beer.
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Further, the global brands are expanding their presence through partnership with online retailers. For instance, in February 2019, Boxing Cat Brewery in Shanghai, led by the global beer brand Anheuser-Busch InBev, collaborated with Tmall Innovation Center (TMIC), the Alibaba market research arm, which aims to become the first company to make a craft beer as per the customer needs, particularly for China.
Scope of the Asia-Pacific Fruit Beer Market
Market Coverage
• Market number available for 2019-2026
• Base year- 2019
• Forecast period- 2020-2026
• Segment Covered- By Flavor and Distribution Channel
• Countries Covered- China, India, Japan, and Rest of Asia-Pacific
• Competitive Landscape- Anheuser-Busch InBev, Carlsberg A/S, Heineken NV, Kirin Holdings Co., Ltd., and Coolberg Beverages Pvt. Ltd.
Key Developments in the Asia-Pacific Fruit Beer Market
• In December 2019, Shipyard Brewing Co. set up international brewing alliance with Rocks Brewing Co. in Australia. This provides an opportunity for Rocks and Shipyard to share their renowned range of products with new audiences globally.
• In October 2019, AB InBev and IHCL entered into a collaboration agreement with the hotel chain, Indian Hotels Company Limited (IHCL), to introduce 15 microbreweries over the next five years in India. This partnership is estimated at nearly $21 million.
Key questions addressed by the report
• What is the market growth rate?
• Which segment/country dominates the market in base year?
• Which segment/country will project fastest growth in the market?
• How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region/segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
Asia-Pacific Fruit Beer Market-Segmentation
By Flavor
• Peach
• Raspberry
• Apricot
• Cherry
• Apple
• Blueberry
• Others
By Distribution Channel
• Online
• Offline
Asia-Pacific Fruit Beer Market– Segment by Country
• China
• Japan
• India
• Rest of Asia-Pacific
Company Profiles
• Anheuser-Busch InBev
• Coolberg Beverages Pvt. Ltd.
• Hangzhou Cheerday Brewery Co., Ltd.
• Heineken N.V.
• Hokkaido Brewing Co.
• Kirin Holdings Co., Ltd.
• Lindeman's Pty. Ltd.
• Nippon Beer Co.
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