The Marketing Cloud Platform Global Market Report 2023, provides comprehensive information on the marketing cloud platform market across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.

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As per The Business Research Company’s Marketing Cloud Platform Global Market Report 2023, the global marketing cloud platform market size is expected to grow from $11.27 billion in 2022 to $12.29 billion in 2023 at a compound annual growth rate (CAGR) of 9.08%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global marketing cloud platform market size is expected to reach $17.64 billion in 2027 at a CAGR of 9.46%.

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Technological advancement is a key trend gaining popularity in the marketing cloud platform market. Companies operating in the marketing cloud platform market are adopting new technologies to sustain their position in the market. For instance, in September 2022, Salesforce Inc., a US-based customer relationship management company, launched a new platform named Salesforce Inc. Genie. This new hyperscale platform is a real-time data platform that offers real-time adjustments to changing client information and requirements that enhances highly personalized experiences across sales and marketing.

The marketing cloud platform market is segmented:
1) By Component: Platforms, Services
2) By Solution: Digital Marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By Marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals

North America was the largest region in the marketing cloud platform market in 2022.

The table of contents in TBRC’s marketing cloud platform market report includes:
1. Executive Summary
2. Marketing Cloud Platform Market Characteristics
3. Marketing Cloud Platform Market Trends And Strategies
4. Marketing Cloud Platform Market - Macro Economic Scenario
5. Marketing Cloud Platform Market Size And Growth
……
26. Africa Marketing Cloud Platform Market
27. Marketing Cloud Platform Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Marketing Cloud Platform Market
29. Marketing Cloud Platform Market Future Outlook and Potential Analysis
30. Appendix

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The Business Research Company is a market intelligence firm that pioneers in market, company, and consumer research. TBRC’s specialist consultants are located globally and are experts in a wide range of industries that include healthcare, manufacturing, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries. Through the report businesses can gain a thorough understanding of the market’s size, growth rate, major drivers and leading players.

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