Anti-CounterfeitPackaging Market Size And Forecast
Anti-CounterfeitPackaging Market size was valued at $103.111 Billion in 2020 and is projectedto reach $250.74 Billion in 2028, growing at a CAGR of 11.75% from 2021to 2028.

The global Anti-Counterfeit Packaging Market is growing at a higher pace owing tothe increasing adoption of such packaging primarily by pharmaceutical companiesacross the globe. Besides, rising consumer awareness pertaining to the harmfuleffects of spurious goods and increasing concerns regarding the dilution ofbrand identity is also expected to drive growth. The Global Anti-CounterfeitPackaging Market report provides a holistic evaluation of the market. Thereport offers a comprehensive analysis of key segments, trends, drivers,restraints, competitive landscape, and factors that are playing a substantialrole in the market.

GlobalAnti-Counterfeit Packaging Market Definition
Packagingplays a vital part in different industries such as food and pharmaceuticals.Counterfeits refer to unapproved reproductions of a trademarked label that arethe same as genuine products. Counterfeit products are frequently produced withthe purpose to take benefit of the excellent value of the counterfeitedproduct. Counterfeit goods include clothing, jewelry, medications, cigarettes,electronic equipment, and others. Secure packaging is highly important to avoidcounterfeit products. Anti-counterfeiting packaging is a solution for assigningsecure packaging to the product in order to decrease infringement andcounterfeiting. Anti-counterfeit measures are taken by companies, which issupporting them in minimizing loss due to counterfeiting in-term of revenue andloyalty.

Counterfeitingis a major problem in various business sectors, with the pharmaceuticalindustry most at risk due to illegal and dangerous substances used incounterfeit drugs. Moreover, counterfeiting leads to reduced profitability andloss in brand value for the affected company. Today food and pharmaceuticalcompanies are adopting anti-counterfeiting packaging measures to preventduplication and confirm the safety of the goods. Apart from food andpharmaceutical companies, other companies are also adopting anti-counterfeitingpackaging to prevent imitation and confirm the security of the goods.

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GlobalAnti-Counterfeit Packaging Market Overview
Increasingconsumer awareness of unapproved reproductions of products of a trademarkedlabel in numerous industries has led to an increase in the adoption ofanti-counterfeiting packaging measures to prevent duplication and confirm thesafety of the product. Rising government regulations and emphasis laid onexterminating counterfeit goods in developing and developed economies areestimated to drive the market. Additionally, the anti-counterfeit technologiesare supported by favorable government policies in food and pharmaceuticalpackaging, which is also expected as a major driving factor for this market.Moreover, growing technological innovation for the production of extremelysecure packaging for use in application industries is expected to drive the growthof this market over the forecast period.

Counterfeitpharmaceutical is one of the most profitable sectors of global trade inillegally copied goods. Fraudulent drugs harm and even kill millions of peopleacross the globe. It causes serious damage to the brand names of bigpharmaceutical manufacturers. In November 2017, the WHO determined that fakemedicine estimates for 10% in total of USD 300 billion in the pharmaceuticalsindustry, particularly in low- and middle-income countries. The increasing publicuse of online pharmacies coupled with the new mass producer of counterfeitmedicines has widened the market for falsified drugs.

Withthe rising concerns regarding brand dilution along with producers acquiringlosses, several companies are making massive investments in anti-counterfeitpackaging technologies, which, in turn, are expected to create tremendousopportunities in the market for industry players. Despite having numerousadvantages of anti-counterfeiting packaging, there are some factors that retrainthe growth of the global Anti-Counterfeit Packaging Market. The huge cost oftrack & trace infrastructure and lack of awareness for product authenticityis expected to create severe challenges to the growth of the Anti-CounterfeitPackaging Market over the forecast period.

GlobalAnti-Counterfeit Packaging Market: Segmentation Analysis
TheGlobal Anti-Counterfeit Packaging Market is Segmented based on Technology,Application, and Geography.

Anti-CounterfeitPackaging Market, By Technology
•Track & Trace Technologies
• Overt
• Covert
• Forensic Markers

Basedon Technology, the market is bifurcated into Track & Trace Technologies,Overt, Covert, and Forensic Markers. Covert anti-counterfeiting packagingtechniques are expected to highest growing segment owing to the high demand forlow price-protected packaging for use in the clothing & apparel and foodindustry. Besides, the growing adoption of covert techniques by economies suchas the Asia Pacific is further expected to drive market growth over the forecastperiod.

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Anti-CounterfeitPackaging Market, By Application
•Food & Beverages
• Pharmaceutical & Healthcare
• Industrial & Automotive
• Consumer Electronics
• Cosmetics & Personal Care
• Others

Basedon Application, the market is bifurcated into Food & Beverages,Pharmaceutical & Healthcare, Industrial & Automotive, ConsumerElectronics, Cosmetics & Personal Care, Others. The pharmaceutical segmentis projected to be the largest growing segment in the Anti-CounterfeitPackaging Market. The growth of this segment is attributed to an increase inawareness about anti-counterfeit packaging and human health & safety.

Anti-CounterfeitPackaging Market, By Geography
•North America
• Europe
• Asia Pacific
• Rest of the world

Onthe basis of regional analysis, the Global Anti-Counterfeit Packaging Market isclassified into North America, Europe, Asia Pacific, and the Rest of the world.North America is expected to be the largest market for anti-counterfeitingpackaging followed by Europe, Asia Pacific, and RoW. Anti-counterfeit packagingtechnology is largely widespread in developed countries as they face excessiveproblems from counterfeit products especially in the pharmaceutical, food, andapparels sector.

KeyPlayers
The“Global Anti-Counterfeit Packaging Market” study report will provide valuableinsight with an emphasis on the global market. The major players in the marketare Avery DennisonCorporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), DuPont.(U.S.), AlpVision S.A (Switzerland), and Zebra Technologies Corporation (U.S.),SICPA Holding SA (Switzerland), Applied DNA Sciences Inc. (US), SAVITechnology, Inc. (U.S.), and Authentix, Inc. (U.S). Thecompetitive landscape section also includes key development strategies, marketshare, and market ranking analysis of the above-mentioned players globally.

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